Limousine Google Maps Marketing
Google Marketing is the most Critical Element of Limousine Service Marketing in 2010 and beyond.
Studies into local business marketing trends reveal that well over half of all searches for Limousine business are initiated in search engines. This includes print and digital Yellow Page directories. In 2007 Google exceeded all other mediums as the most common way a person searches for a
Limo SEO MarketingAn estimated 95 percent of Google users never click past the first page of results, and over 70 percent of them rely on organic rather than paid search results. Although sponsored links have a role in search marketing, as a long term strategy, higher organic search rankings prove to be cheaper and more effective than any other form of advertising for local businesses online.
Local Map Listings are now the featured set of Organic listings for local searches and are now the first set of Organic results viewed on the first page of Google, Yahoo, and Bing.
As local map listings become even more universal in local search, the effect on overall marketing strategy requires a fundamental shift in
Limo Marketing For Limousine service operators targeting a local market, a new discipline, local map optimization has emerged as the most critical element to a marketing construction services.
Local map listings are practical and useful for local searchers. If a user is searching for a Limousine contractor, they may prefer local results to paid and organic listings. Google has trained us to use local search keywords by giving us better results when we are searching for a local company when we add city state combinations. For those who want immediate local contact options, map listings offer them in a uniform fashion unlike any other portion of the page by listing the phone numbers in clean rows along the side of the geographic breakdown of each business. In addition, customer reviews are immediately obtainable with one click - so you can research, evaluate, and contact a company all in one easy step with map listings.
Although no recent studies have been published about the distribution of clicks on organic, map listings, and sponsored links, the consensus for years has been that 65-70% of all clicks flow to the organic areas of the page. Many users prefer what they consider to be Google's "genuine" or "natural" results to paid listings. Being that map listings are often the first set of organic listings, we have tracked in most cases that local maps listings garner the largest portion of potential clicks on
Google Maps Marketingby: Jhon Ben
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