Link Building And Its Importance

Search engine optimization plays an important role in online business

. A part of search engine optimization is link building. Proper link building is essential in increasing a search engine result page (SERP) rankings. If you don't understand the importance or process of link building then you should consider a link building service because without it your business won't go far in the ranking.

There are two types of links, internal and external. Search engines take into account for each type of link building to consider their rank for a web site. There are four parts to these two types of linking. They are the internal links, the text links, the one-way links and the reciprocal links. A link building service should be familiar with all four in order for them to boost your rank. But, let's take a look at them, so as you may understand what they are, as well as, the importance of link building.

An internal link is within your web site. All of your web site's pages would be linked to each other and to the main page as well, through an internal link. This is a basic and fundamental type of link.

A text link is what links one page to another. This would be done through the use of keywords or keyword phrases. A user can click on, what should be, highlighted text and take you to another page that will be about that highlighted keyword or phrase.

A one-way link is created by someone with no other links in exchange. These types of links consist of quality written material such as articles, press releases, and blogs that are submitted to article sites, directories, and social networking sites. These links are considered to hold the highest value with search engines. It's important that the content of the written material be informative and well written. This will help increase rank.

A reciprocal link is one that shares linking with a web site. In other words, your business can link to their site and them, in turn, will link their site to yours. These types of links are considered the second highest in value with the search engines. It's important however that these links are from relevant web sites. Example: you don't want to link a bath soap web site to a car part's web site.

As you've read about the types of links you may want to use only or overuse some links because they hold more value than others. Any link building service agent will tell you that won't work. It's important to include all of them, which is what a link building service would do because the links are ranked collectively with the search engines.

Now, you should understand the importance of link building in search engine optimization. In order to achieve a high ranking with the search engines, you should discuss linking tactics and how they will fit into your search engine optimization strategy with your link building service agent.

by: Robert Fogarty

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