Link Building By Lateral Thinking To Make Your Website A Success

Link Building By Lateral Thinking To Make Your Website A Success

Accummulating links for your site is an art and with some determination, it is something you can master to help both yourself and your business to succeed. All you need to do is to think outside the box a little, taking a new approach to promoting the pages within your site to push them up the rankings.

Generally, people tend to think about their websites as a sort of shop front, with their index or home page representing the front door that has to be entered in order to gain access to products and services available within the shop'. With this in mind, they then devote infinite amounts of time to create backlinks pointing to their home page, hoping that this will cause it to rise in page rank so that web traffic will flow to their site.

However, websites need to be looked at in terms of having numerous entrance doors. This is because your search engine optimisation (SEO) efforts ought to be dedicated towards not just moving your home page up the rankings, but every page within the site as well. You may ask yourself why? The reason is that traffic coming to any home page will be reasonably general, whereas traffic arriving on pages that promote specific products will be really motivated to purchase in many cases.

So, looking at an example. If you sell vacuum cleaners, you might be ranking on page one of the search engines for the phrase "vacuum cleaners". Your conversion rates may be adequate, but not as good as you would like them to be. You might wonder why? The problem is that the people visiting the home page probably have not yet committed to the idea of actually purchasing anything. They may just be browsing the Internet and may just be looking for general information.

However, if the internal product pages are optimised and become highly ranked, you should be able to accomplish a much better conversion rate. The reason for this is simple. If somebody types "vacuum cleaners" into a search box might possibly be interested in buying, but somebody who types in Panasonic, Vax or Dyson will already know more or less what they want and are probably ready to purchase. Whilst there may not be a high volume in terms of search numbers for this, you should achieve a really good conversion rate, assuming you have a reasonable landing page.

You may ask yourself what this has to do with ranking. The answer is that you should of course build links to your home page, but you should not stop at that. Even if you only create a few backlinks to internal pages as indicated above, this should really help with your ranking swiftly.

So many people become entrenched into the habit of link building without putting much thought into it and with no real strategy. Really consider why you are creating links to something and the advantages you will gain. If you do, then back linking your internal pages should help you to reap the rewards of your efforts.

Try contacting an affordable website design agency, who will not only be able to produce relatively cheap website designing, but who will be able to help you with your link building techniques.

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