Link Building Importance To Achieve High Rankings In Search Engines

Everyone involved in the promotion of websites and familiar with Search Engine Optimization

realize the link building services importance to achieve high rankings in Search Engines. Links make the World Wide Web go round. Links are how we get from place to place on the web and they're the vehicle that allows us access to an infinite amount of information. Links also give us more traffic to our sites. This article will explain why you should increase the number of links to your site, and how to do it.

A link to your web site is seen as a vote for your web site. It's a simple concept really. I always like to use the example of a party when explaining the idea of how and why linking works.We've all been to a party and started, or overheard, a conversation with someone taking about a great product or service. Depending on how much you trust that person, you may or may not buy the product or service, but you will definitely check it out.

Search rankings can be tremendously increased if the webpage is internally well linked. Thats because, with the increase in the number of internal links the importance of that page relative to the page in question increases many fold. Hence, a sound internal linking structure can definitely act as a booster in your search engine optimization. The 'off-page' factors such as link popularity, Page Rank and Anchor Text in incoming links play a major role in site's ranking in the search engine results pages (SERP).

Many web site owners figured out that it was relatively easy to artificially inflate the number of sites that the search engine thought linked to you. This was accomplished in many different ways but the underlying problem was that the sites that were linking to one another had nothing to do with one another.

That's pretty much what was happening on the Web. Poker sites were linking to diet pill sites and cooking sites would like to car dealers. The fundamental problem with this behavior was that it did not serve the human interests and only catered to the search engine robots.

Thankfully the search engines stepped up and began to recognize that unrelated links not only made the web less organized and more of a mess to navigate but it also diluted the content of web sites and made it more difficult to classify those sites in their index. The position taken by Google and Yahoo! in the early days was a great one in my humble opinion. Who knows what the web would look like to today if they didn't?

Search engines mainly give credits and weightage to quality links and not quantity of links and it is with the help of these links that they determine whether or not, a website is relevant for a particular search. Building Link Popularity is one of the most important and critical aspects of any effective SEO services india campaign today.

by: Om Prakash

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