Link Popularity: How to Use Web Directories to Boost Traffic to Your Site

You just got your website online

You just got your website online. Everything is setup and you're ready to go. Excitement is high and the time has come to open your virtual doors to the millions and millions of Internet users around the globe. You put out the cyber welcome mat and declare your site ready for action. But, instead of sitting and watching the users trample over one another to get to your site, you see little to no traffic.

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Don't worry! This is something every webmaster goes through and is to be expected. (Well, webmasters in the late 90's expected to launch their site and be millionaires the next morning, but times have changed since those wonderful days!)

But there are some quick and easy things you can do to begin building your 'link network,' which will ultimately help drive traffic to your site. Since the Internet's conception, the notion has been that sites link to one another, while web surfers click from place to place. Thus, the challenge begins: Get your site linked to as many others as possible.

You can start contacting other websites offering to trade links (but be prepared to invest a lot of time); you can buy links (but be prepared to fork out some cash); you can join link-trading programs (but be prepared to get a lot of irrelevant sites linking to you); or you can start submitting your website to web directories.

What Is A Web Directory?

A web directory is a compilation of sites organized by category or topic. Most web directories have multiple levels of categories, progressing from general to highly specific. In addition, a web directory editor will likely have to approve your site, lending it at a certain degree of credibility. Being listed in a directory ensures that if a web surfer finds their way into a specific category, they don't just see your competitors, they see you! And, if they can see your link, they can click it, producing traffic to your site.

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A Web Directory Listing Helps with SEO

If you have a website, you undoubtedly know the importance of ranking well in Google and other major search engines. These search engines count links from other sites as votes for your site, which helps determine your ranking, or position in the search results. There are a lot of other parts of the algorithm and this brief explanation doesn't do it justice. However, it serves the point that links improve your ranking, and that's something every website owner needs to know.

Link Popularity: How to Use Web Directories to Boost Traffic to Your Site

By: Justin Brown

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