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Linking: Viral Advertising is a Good Virus

You've built your website

You've built your website. I don't think I need to explain to you that you won't get anywhere with your online business if no one ever sees it. So traffic is what you're looking for. Ideally, targeted traffic. What's that, you ask.

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Targeted traffic is people who know what they're looking for and have been led to believe that they'll find it on your website. How did they hear about you? Word of mouth? An ad on another website? Search engines? An ezine ad, safelist email, traffic exchange splash page?


Let's take one of those, search engines, and talk about it for a bit. Let's face it, that's the starting point for a lot of people looking for information online. But how far do they search? Here's what I usually do when I'm looking for something. Like yesterday...sigh...I spent hours looking for the driver, then the image editing software, for my scanner.

Adventures with Search Engines

I typed something into the search box. I looked at the first page of answers to my query. Not much was useful, but I did pick up on a few more targeted terms to type into the search box. Back and forth I went for a couple hours until I finally found what I was looking for.

Not my idea of a good time.

But ultimately I achieved my goal, once I had found the highly refined search terms I needed. For example, I didn't know to use "image editing software" when I started my search, but figured it out as I went along. And trust me, I didn't go much past the first page of any query during my hours of searching.

Your website needs those highly targeted keywords, so that when someone types them into a search engine, they find a listing for your website and it's one of those "Eureka! I've found it!" moments for them.

But even if you've got the keywords, how do you get your website into that first search page on Google or Yahoo! or AOL?

One way is called back linking, one of many online versions of word-of-mouth advertising. Some website already esteemed by the search engines for the same keywords as yours recommends your website as a good place to go for more info. Google or whoever sees that link, visits your site, and decides that yes, your site IS an excellent place for more info on image editing software, or whatever. Your site then "rises" in esteem in the search engine world.

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So if your site is about image editing software, your url appears on other sites about that same topic, or related to it strongly, such as sites about scanners or cameras. These related sites tell their visitors that your site is a good place to go for their image editing software needs.

Linking: Viral Advertising is a Good Virus

By: Justin Brown
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