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Liu Liangchen: Loader Industry In China Challenges And Opportunities - Loader, Liu Liangchen -

Liugong Far more than expected first quarter results


Present, Loader Industry is under tremendous pressure. These pressures not only from the world economic crisis, but also from the rapid expansion of large production capacity and foreign loader camp in the domestic market, a beachhead loader.

Present Liugong, Long works up to the maximum monthly production capacity of 4500 ~ 5000, building work up to 3500 more than 40,000 units. In 2007, 2008, culminating in the production of 3 to 4 months, Liugong, Long highest monthly production has reached the actual work of 3500 to 40000 units, building work has reached 3100 ~ 35,000 units.

The current world economic crisis due to the impact of three leading backbone enterprises in 2009, culminating in the production of 3 to 4 months, the actual maximum monthly capacity of only about 2000 to 3000. Only non-production period of more than 1000 high tide, or even less than 1000 units, only two-thirds of a month or even less than half the time the task can be completed full month.


Therefore, most companies are deeply impressed by the lack of production brought about by the pressure. Other than 100 small and medium loader manufacturers, under normal circumstances would have production and sales are gradually shrinking in the world under the impact of economic crisis, even worse, a further sharp decline in production and sales. There are many small loader manufacturers have or are out of loader industry.

Analysis can be seen from the front, the current production and sales in China is not a low loader, remained in 2005, more than 2006 high, just over 2007, especially the crazy growth in the first half of 2008 to lower. As can be seen, the Chinese loader production capacity far exceeds the current market capacity of the enormous pressure on companies. If back in 2005, production capacity by 2006, enterprises will have pressure, but certainly not so great.

The serious world economic crisis loader industry in China has brought great challenges, but it also brings unprecedented opportunities.

First, the impact of excessive production capacity, will eliminate the backward production capacity is too large, on the loader industry consolidation and restructuring is very beneficial.


Second, by the world economic crisis, the general business against larger, more conducive to the improvement of industry concentration. From the world economic crisis since a few months Sell Situation, almost all of the loaders are in production and sales companies down, but the backbone of enterprises, especially the weakest of the leading backbone enterprises.

Third, in previous years due to market growth, companies are busy looting the production, focus on the market, no time to take into account the reliability and the variety, the quality, the level, so that long-standing problems in these areas are not effectively resolved.

The current world economic crisis, decline to address these issues provides a good opportunity. True, insightful entrepreneurs should seize this rare opportunity, in this limited time finally breaks through my loader reliability of this difficulty, pay close attention to technology and product quality, to catch up with the world advanced level. Fully prepared to meet the new round of loader industry in China domestic market and international market peak of the arrival of the peak!

by: gaga
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