Local Advertising is the Key to our Economic Recovery

Local Advertising is the Key to our Economic Recovery

You can never have enough local clients. Doesn't matter whether you're a carpet cleaner or a grocery store down the street, if you're not reaching in to the heart of your community then you will fail. Doing business locally and focusing on the local community will bring us back to where our country should be, the number one economic power in the world. But I do not mean just people that live near you; you have to do business with other local businesses in your town.

Long ago when I was a cabdriver I experienced a business industry that really did not care about its community, its reputation or the customers it serviced at all. Drivers bragged about stealing money and taking people on long rides every day. Their attitudes were based on the knowledge that no matter what happens the community will always need them. Too bad they do not have the attitude of the fire department! They actually care about people.

Anyway the point is we as professional business men and women cannot take on the attitude of the ignorant uneducated business owners running cab companies. We do not have a captive audience, we cannot afford to steal and keep ripping people off day in and day out. Our customers do have choices and they will move on to the next company doing business in the local community for them.

A business has to meet its clients in the streets with legitimacy and quality. A business has to take care of its precious clients because they will not come back if you do not. Local is the word for the 21st century. Local is what will keep you in business paying your bills and taxes going to the local city in order to keep your community from disappearing. It does not matter that it's cheaper from China or nationally, you have to keep as much business as possible in your backyard or your backyard will go away.

If you as a professional business owner reach out to your local community we in turn will be obligated to help you. It is our duty to help each other because no one else will. The government has shown that the only one they care about is themselves and the small businesses that pay them money and lobby all day with them to move the country in their favor. Not one company that received help from the United States Government reached out to its community after receiving a bailout. Most of the companies went on with plans to have parties and buy jets plus issued corporate bonuses to each other. Did it get any easier for the small local business? No it did not!

The US government does not even consider you a viable business until you have 50 plus employees. So if you think the US Government is rallying to keep the corner drug store or the local carpenter in business you are sadly mistaken. The only help you will get is from the local community, people living in proximity to your establishment and business owners around the corner are your bread and butter.

A Local attitude will lead to local business which will lead us to a more secure local future. Try helping the local community by only doing business with the small local community business around you and let's see how we can grow together.

Carpenters should buy wood and supplies from their local hardware store and in turn the local hardware store should use only local carpenters to do work for their clients. This is the attitude that will save our schools, churches and local town halls from disappearing forever. If you care then reach out to the local community and let's build a better future for all of us.

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