Local Home Appliance Chain Corps: Warlords And Defending Market
2005 first half is the flat-panel TV can be a harvest, "flat-panel technology" has become
TV
The hottest industry keywords. "In the past, customers are consulting a good flat screen television is good or spherical, and now are asked to buy good or plasma
Liquid crystal
Good? This is change! "A household electrical appliances
Marketplace
Of
Sell
Member says.
Flat-panel manufacturers to join the cause of public
Last December, Chang struggled to
Operate
The
DLP
Rear Projection
Two years later, suddenly announced that 2005 will focus on the development of flat panel TV, and early
Investment
10 million. Since then, the domestic television
Brand
Without exception, the development has been the focus of the enterprise into a flat-panel TV. Previously,
TCL
After a rough 2004, after rear-projection products, also will look into the flat panel television;
Konka
Also set up a separate flat-panel TV sales company. Changhong Group
Marketing
Plan
Department of Chang'an, said: "Now to do flat-panel TVs, otherwise we may lose the opportunity!"
Betting on flat-panel television, there are
Hisense
And Xiamen Overseas Chinese, and the results are impressive. Hisense brewing from 1998 to the development of high-end television, also proved a few years to cultivate the market Hisense achieved very good results. According to Xie Siyu, general manager of Xiamen Overseas Chinese Electronics Company said, "Xoceco the first quarter of this year, total shipments of 105,000 flat-panel television sets, which now accounts for 15% of total sales Xoceco. By this momentum in 2005 will account for the global Xoceco flat-panel market, 3.5% ~ 4% market share. "
Is worth mentioning that, Amoi, new subjects such as the television industry to join the New Army is not only illustrates the flat-panel TV industry to heat up, more to the traditional Chinese TV market has had an impact. September 2004, mainly to produce players that do Jiangsu Shinco Group, China's largest
LCD TV
Manufacturer, invested 300 million yuan was set up this new company, specializing in LCD TV business. And Amoi in its
Mobile
Industry profit is bad, resolutely to join the LCD TV manufacturing, have also made very good achievements.
Local enterprises have obvious advantages
2005 first half, China's flat panel TV market
Competition
More intense level than the same period last year, from a sales point can be "explosive growth" to describe, and as the leading state-owned brand.
Flat time trial of the brand at home and abroad, the "price of the common people advantage" is the local enterprises to expand their market requirement. As the domestic color TV enterprises already have significant technical and scale advantages, thereby reducing the cost, so the price more acceptable to consumers. The first half of this year, domestic enterprises flat panel TV prices drop even more striking, a decline between 5000 ~ 6000 yuan. In the cost-effective expansion of domestic brands, under pressure from Japanese and Korean brands began to take the initiative to reduce the value, the cost advantage to move closer to the Chinese enterprises, but labor costs and management costs are too high, the price is always a disadvantage.
In addition, domestic color TV enterprises in the CRT era in one, two, three, four well-established sales channels, markets and, through years of accumulation, on the channels of cooperation and
Channel Management
High standards. Expansion in the flat TV market, these sales network continues to play an active role in domestic brand with this advantage, quickly enter the market.
Walk the road of both technical sales
Limit the supply chain is no doubt the Chinese flat panel TV market, the impact of competition by the upstream. Although the lead domestic brands, but still controlled by others in the core technology, chip and flat panel TVs
LCD
, PDP panel production of the core components need to be imported from abroad, the competition is not a large room for maneuver. Industry insiders said: "From the products can be seen that the high-end domestic enterprises
Strategy
Basically the same, and the convergence is not only a high-end strategy, as well as technical skills and marketing. Different, only the scale. "
Limit the supply chain is no doubt the Chinese flat panel TV market, the competitive landscape by the upstream influence. Because they do not grasp the LCD, PDP panel and chip production technology and other core components, the current domestic television manufacturers will be a large part of energy into the body shell of flat-panel TV manufacturing process, the engine module design is relatively simple processes, the core component is completely vacate the purchasing department, then followed upstream suppliers to lower prices and lower prices. This makes the strategic shift of the domestic enterprises is limited. Most domestic companies say the lower end of a long chain in the industry, the restrictions on large enterprises. From the current situation, though not the core upstream technology, but flat-panel TV market has been launched, and only start from the bottom of the industrial chain, and then slowly attempt to upgrade their technology.
Other flat-panel TV may also experience the patent, for an overseas company has mastered the relevant patents, and China's increasing exports of flat-panel TV, so guard against Chinese enterprises to prepare well in advance, the core technology for the early the weight has its own proprietary technology, and innovation in the application for inventive, to find differences in brand new ways to expand, is the domestic flat-panel television business Future.
Local Home Appliance Chain Corps: Warlords And Defending Market
By: witch
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