Todays era is an era of optimization. Every now and then, we all look for options to enhance the effectiveness of everything. Internet marketing is a trend and search engine optimization is the most suited technique to mark your presence. SEO today drafts techniques that make a website popular and more viewed. Search engine optimization techniques are the most efficient manner of gaining acceptance and provoke masses for call to action.
All of us knowingly or unknowingly participate in search engine optimization. If you think search engine optimization is limited to service providers and you have never been a part of it then think again.
Almost all of us have used location based services offered by the web. The most common of all the location based web services, Google map is the most common. Google offers numerous location based services like Google buzz, Geotagging, Googles my location and many others.
The local search optimization provides information for people using location based web services. Techniques available for local search optimization that are used in Googles location based web services today are Global Positioning System, Cell Tower Triangulation and IP Geotagging.
At times, local web based services find it hard to be accurate and this is the reason that Google has come up with techniques that will enhance local search optimization and will make it more accurate. Most of the times we have seen the accurate results outdoor but results in enclosed or indoor environment are often different. This is the reason to develop techniques to provide better and accurate local search optimization methods. The invention concerns with refinement of any location based upon the information provided by the user. The information gathered will be used to construct an index of locations specific for a geocoded result set. Heat maps will be created with this knowledge for different periods of time. These heat maps will be essential to provide specific position of the user. This will also help to provide better and accurate driving directions to the user. Location information used to generate heat maps will depend upon many factors like if the information is outdated, it will be considered useless. Local search optimization will be more accurate and specific with these new innovations.
The techniques used to enhance local search optimization and the information collected for the user will also be safeguarded. Steps are already designed to put off unauthorized access of anybody towards the user-specific data.