Local Seo For Restaurants

Does your restaurant have a high placement where potential customers are searching for you online

?

Because of search engines increasing the importance of local search and the constantly increasing use of smart phones, the way that consumers look for local businesses has changed.

The majority of searchers go to their favorite search engine and type the type of restaurant that they are looking for and a city and find what they are looking for in a few moments.

This is why restaurants cannot afford to pass on new business opportunities online through effective local SEO.

Try asking your customers what words they might type into search engines to search for your restaurant. Then test those keywords to find out if you are coming up where you want it to. Your business may not appear, or some of your information could be wrong. Google Places SEO can get you placed higher in local search rankings for when a potential customer looks for you online.

Even if you are satisfied with where your business is appearing in local search rankings, your competitors might not be. They will also be taking steps to improve their Local SEO efforts even when you are not.

Even the most popular restaurant in your town, is still a local establishment and can benefit from local SEO. Chances are that most of their customers from the local area, with maybe 20% being tourists searching for a local restaurant. There are not too many people interested in traveling great distances to eat.

All of your restaurants local SEO efforts need to be aimed at increasing your rankings for keywords with local relevance.

You will be attempting to rank for TYPE of FOOD in YOUR CITY and TYPE OF FOOD in YOUR ZIP CODE.

To help your local SEO further;

Have your address on every page of your website as html text.

Make sure your homepage includes your city name in its title tag for Google Maps SEO.

Blog on topics of local relevance on your site, and include neighborhood street names, cities, areas, and local events. Be sure to get a few local keywords in page titles and headings for local SEO.

Embed a Google Map with your location for Google Maps SEO.

Claim and complete your detailed profile in all local directories for local SEO. This can increase your website traffic as well.

Ensuring that your details are the same in every directory will help your local SEO.

Encourage your visitors to leave reviews of your establishment on popular review sites, especially for Google Places SEO.

by: John Davis

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