Location Based Mobile Applications: Why Are They So Popular?

Location based mobile applications are perhaps one of the most popular groups of apps to have hit the mobile market in recent years

. These apps are downloaded in mobile devices like the tablet or smartphone to provide the user information regarding an exact location. Computer program level services providing data specific to location & time are known as location based services. When these services become accessible through a mobile network in mobile devices to get an idea of exact geographical positions, they are known as location based mobile apps.

These mobile apps help a mobile device user to identify exact locations of both people and objects. For instance, several enterprises use these apps to get an idea of the whereabouts of their workforce, while an individual can spot the nearest ATM while travelling on any land.

Common Uses of Location Based Mobile Apps

It is the wide array of uses of location based mobile applications that has made them more popular with professionals as well as students. Location based apps are commonly used for:

1. Parcel tracking

2. Requesting the service of a nearby business

3. Vehicle tracking

4. Mobile commerce

5. Personalized weather services

6. Location based gaming

7. One by one navigation to different addresses

8. Mobile advertising within the location the user is currently in

9. Receiving notification alerts on upcoming traffic jams or ongoing sales

10. Locating particular people on the map that is currently displayed on the mobile device screen while using the app

11. Promoting social events within a specific location

12. Asset recovery or spotting stolen assets within a particular location

13. Conducting real time Q&A around venues such as restaurants or shopping complexes, where the average footfall is high

Reasons for Increasing Popularity of Location Based Mobile Apps

It was in the year 2009 that the importance of location based mobile applications was first realized. Three years down the line and these apps have already been identified as the next big thing in the world of mobile application technology. Why are location based applications gradually becoming so popular? Listed below are some plausible reasons:

1. Information & Entertainment The first reason for the huge acceptance of location based apps among people of different age groups is because it combines information with entertainment. For instance, if you are on an unknown land, the app lends you information on the ATM services as well as the restaurants in the land.

2. Location Based Advertising The primary objective of using a mobile application is to promote your business. Location based apps help to advertise services & products within a specified location. This not only benefits the existing customer base but also attracts all potential prospects. Location based apps are thus very essential for advertising & marketing of an enterprises products & services. The targeted & personalized approach made possible with the use of location based apps allows customer retention, emergence of new consumer base, and enhanced visibility & loyalty of the brand.

3. Enhanced Interaction The apps are equipped with NFC or near field technology that allows interaction and exchange of information between two mobile devices which are placed in close proximity within the same location.

With the advent of mobile devices and social media platforms, check-ins have become a norm with users. This phenomenon is here to stay; therefore location based mobile apps will see increased production in the coming years.

by: Yancy Marry

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