Long Code Now You Can Woo International Customers
SMS is now an established and undisputed leader in the digital marketing arena
. SMS is cheap, quick and an effective way to create a buzz around a certain product or a service. But SMS has an inherent limitation. It is a one way advertising platform. This typically means, potential customers can receive various offers from marketers but they cannot respond to it. Such a limitation is common to most of the adverting platforms be it print, television or hoardings.
While the rest of the marketing platforms have found no solution to this problem SMS has found a simple answer. The solution is
SMS Short Code. Short codes are special numbers, shorter than the regular numbers which are catchy and easy to remember. A perfect example would be 767676. These numbers allow customers to request information, reply to the queries sent by the marketer or register their name for a free gift coupon.
This makes SMS extremely interactive. With short codes you can track your documents or goods which have been sent by the courier company, request a cab service, book a restaurant table or make a donation to a charitable organization.
Mentioned below are some of the advantages of short codes over regular SMS.
1. Easy to remember and extremely catchy.
2. An amazing tool to generate new leads.
3. People love to interact with companies that provide them with this facility; it builds a strong customer loyalty.
4. Short codes allow people to react immediately. There is no loss of time. It usually converts into a sale.
Sending a common message to a group of people whether they are your friends, family or business associates in a common practice in these contemporary times.
Group SMS can be sent from mobile devices or websites. When you send message to a group of people via mobile phone it is generally charged at a lower rate, but you have to pay none-the-less. This form of communication is discreet and efficient as you message reaches out to the recipients in quick time.
Sending messages to a group of people through website is yet another way to communicate. Some websites allow you to send group SMS for free, of course with restrictions. There are others that charge you a minimum amount, but they put up no restrictions or conditions. This form of communication is perfect for any business because it saves time, money and manpower.
So if you have a marketing campaign, dealer discount offer, an urgent meeting that needs the presence of your colleagues, send a collective SMS.
As mentioned above short codes are used to provide customers an interactive platform. The only draw back with short codes is they available nationally. To over come this, long numbers or long codes are used. They are also known as virtual mobile numbers or dedicated phone numbers. Businesses typically use them to send and receive SMS internationally. Long numbers provide business entities a private number, which is registered with them, unlike short code which is generally shared. Long numbers have larger scope for customer interaction.
Mentioned below are some of its advantages of
Long Code.
1. Used for competitions; generally television reality shows or radio.
2. Product promotion and feedbacks.
3. Available internationally.
4. An amazing two-way communication tool.
by: Srinivas Sakhare
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