Looking For Crm Software? Beware Old Providers They Are More Expensive

I was recently shopping for a fridge and it got me thinking about the CRM software industry

. While scoping out potential replacement fridges I found my wife was very suspicious of the new brands. Whether it was companies fresh on the market or more established brands (like Samsung) that had just started manufacturing refrigerators, she said 'can you really rely upon them?'. As a result we stretched our budget a bit to purchase a Westinghouse, because they've been around forever that makes them better right?

Well I still believe we made the right decision on the fridge. But when it comes to CRM software older well known brands aren't always the best. In fact the opposite principle applies. Older isn't better when you're looking for CRM software. In fact when you go older in the CRM industry you find inferior software, increased costs and less reliability.

There have been significant advances made in CRM technology over the past 18 months by a new generation of CRM providers. By working on new frameworks they have been able to create CRM software that is easy, fast but still rich in functionality and power. These new CRM programs also have an unprecedented level of customization in built. Finally they are much more suited to the modern lifestyle, as they have the required speed to be used on smartphones and tablet technology.

But you might be asking why aren't some of the older more established (or trusted?) providers adopting this new technology? In short, most of them can't. The CRM framework their software is built on can't accommodate rapid change or large updates. Imagine you have an old 1800's era ship. You can do small upgrades, add an engine but it will never ever be a super yacht. All the small upgrades you make will take time, cost a lot of money and in the end you will still never be able to compete with the newer vessels. This is what the old CRM software frameworks are like, any changes take a huge commitment in time and budget. .

Older technology usually carries a lower price tag. Like the laptop that drops half of it's value as soon as you take it out of the store. But in the CRM software industry the old providers charge the highest prices. For example the typical price for an established Web Based CRM system is around $100 per user, per month. If your company has 5 or more employees you'd be looking at a minimum spend of $500 per month (or $6,000 per annum). Notice I say 'minimum spend' because the big CRM brands charge extra for training and all customization. Compare this against your average new generation CRM software provider who will give you access for up to 5 concurrent users for under $90 per month, meaning your yearly spend is only $1,080. And that includes free training videos and self customization modules.

The new CRM systems also include a lot of extra functionality. While old systems stuck to CRM and CRM functionality only. Many of the new systems incorporate document management, task management, billing, accounting and inventory all in the one system. It is pretty unbelievable, you can get a total business software solution, starting from $90 per month.

So while older is better in many industries in the CRM world it is the new providers who offer the best software and the best value for money.

by: Troy Netreba

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