Looking into Various Ads 12 Categories and Their Features

Looking into Various Ads 12 Categories and Their Features

Advertising is at the heart of the marketing industry and Donald Gunn introduced the ads 12 concept, which specifies the 12 most effective ways to advertise your products or services. He came up with the ads 12 categories through extensive research and these include the following:

1. Demo - This is the most basic of all the ads 12 categories wherein Gunn believes providing a visual demonstration of your products is the most compelling way to showcase them. When you perform a demo, you can capture the audience's attention. For instance, you can use demos to show your audience how to use a given product.

2. Emphasize the Need or Problem - This is another effective ads 12 category that Gunn was able to realize during his research. Indeed, the most effective of all advertisements is one that provides solution to a need or problem on the consumers. Hence, it rationalizes why they MUST buy the product or avail of the service on offer.

3. Variation of Need or Problem - This takes the number two category with a slight exaggeration in an effort to compel the audience or emphasize the call to action.

4. Comparison - Here is another classic advertising method that makes it to the ads 12 category. The purpose of this advertising approach is to showcase how one brand (or your product) is more superior than its competitors and why they must buy it.

5. Exemplary Story - This ads 12 category is intended to showcase the use of a product or service in real life scenarios wherein it proved helpful. It is an eye-opener to consumers about why a given product is worthy of buying.

6. Benefits - Out of all the ads 12 category, this one is the least used in advertising methods today. Basically, it aims to focus on one feature of the product or service wherein the benefit is highlighted. The reason why it is not often used is that it takes a deeper understanding on the consumers' part to grasp the message given out by the advertisement.

7. Presenter - This is a straightforward approach in the ads 12 category wherein there is a presenter who is responsible for "telling" the benefits of the product.

8. Characters or celebrities - This type of ads 12 category aims to use the influential power of celebrities or characters. To be specific, they attest to using the product being advertised and encourage their fans or the consumers to get the product as well.

9. Graphics or Symbols - Like number 3, this one is also a bit of an exaggeration and is another ads 12 category that is rarely used. But when done correctly, it could work and be effective.

10. User imagery - This ads 12 category rely on association wherein advertisers tap people whom consumers associate with a given product to endorse it. Thus, compelling consumers to get the product because it represents what the product can do.

11. Unique personality property - This aims to highlight what the product can do that nothing else in the market can do.

Parody - This is a fun approach in the ads 12 category wherein a popular scene is imitated to showcase the product in the process. In most cases, it is meant to be humorous and is something that consumers or the audience will easily recall.

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