Low-cost Marketing In A Nutshell

Forget the marketing cliches - you don't necessarily need millions of dollars

, Lady Gaga, Dwyane Wade, music video-style graphics or placement in the prime time programming shift. Yes, product placement can be done much easier and cheaper than that.

Promoting a product or service doesn't need to cost an arm and a leg. Having the right amount of savvy to seal the deal is more important. Some of the world's finest marketing specialists have some ideas on helping you maximize a small budget.

Work On Your Press Releases

Most marketers think of reporters as people they need, when it could be the other way around. Keep it short and sweet and your press release can attract the news people much easier. Connect your press release to events that have actually happened, like a fundraising telethon or a new service of yours. Avoid trying too hard to be funny or coming up with half-truths. Try asking your friends and family what they think would be the most newsworthy thing about your company. Your customers could be a valuable tool in helping you research for a good press release. You can have your customers fill out a questionnaire to answer questions or see if they are amenable to an unconventional idea. Find out what makes them stick to your service or product.

Think Differently

Plan an event to make, or keep reporters interested. A good idea would be to try breaking a record, say, creating the world's largest sushi roll, then advertising it with creative and playful language.

Put Your Mug On The Card!

It doesn't matter if you aren't exactly Prince Charming - if your face is on your business card, you can develop a better relationship with your potential customers. That way, people know you both by face and name.

Please Print Praise!

Be aggressive - don't just thank your customer after he or she praises your product or service - have him or her write a testimonial letter! This letter would then become part of your press kit.

Borrow An Article

Always be on the lookout for articles that might interest your customers - photocopy the article and send it to your clients with a personalized note. Not only do you increase the bond between business and customer, you also associate yourself with the person who had written the article you are borrowing.

Spend Money Wisely By Thinking Out Of The Box

Use your brains, and not the depth of your pockets, to get ahead of your competitors. Start with the simple things, like buying billboard ads every other month. Since the billboard won't likely be replaced the month after, you can get extra exposure for free. Be aware of what your competitors offer, and try offering these at your business - for example, a play area for kids in your restaurant.

Old-Fashioned Techniques Still Work

Businesses have been sponsoring little league baseball teams or holding charity cookoffs for ages, and they still work - why not try it for yourself? Remember that said event will still bear your name in the end.

by: Erica Moore

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