Lower Than The Double
2006 2 6 AC electrical appliances from Shanghai Commercial Association was informed
to the seventh day from New Year's Day, Shanghai household appliance market
Sell Totaled 450 million yuan, up 8.6% over last year, lower than the double-digit growth for the first time.
Homogenization Competition Affect sales growth Electrical appliances, according to Shanghai Jiao Business Industry Association statistics, the number of mainstream flat panel (plasma,
Liquid crystal ) TV A total of 7 days in the New Year sales of 20,500 units, more than tripled last year;
Mobile The amount of total home appliance sales ratio to the total merchandise sales for the first time more than 20% of digital cameras,
Video camera , E-commerce Dictionary and other digital products sales increased nearly 5 times the normal.
Nevertheless, Shanghai Jiao electrical appliance business trade associations that the Secretary-General Han Jianhua, with sales during the Spring Festival a few years ago to keep 11% -12% increase compared to sales of home appliances in Shanghai this year has been a "weakness" even more noteworthy is that the end of 2005 Shanghai
Home appliance chain Close to 110 stores, compared with 78 in 2004 at the end of growth of 40%, while sales increased only during the Spring Festival, more than 3,000 yuan, an increase of chain store sales increase of 5 times.
Han Jianhua, said total sales of 4.5 billion, the Wing-lok,
Suning , States United States 3 appliance chains account for about 405 million yuan, compared with previous years but many home appliances chain stores have emerged the trend of single-store sales decline, mainly because of homogenization due to too much competition.
Ministry of Information Industry recently released statistics show that in 2005 enterprises in China's electronic manufacturing, communications, manufacturing profits fell more, down 37%, most of which mobile phone company loss, the average profit 4.7%, still the highest in electronics manufacturing. Correspondingly, the computer class business and home appliances industry average profit of only 2.3%, while the appliance industry is only 0.61%. According to industry sources, as home appliance chain to require suppliers to bear the price risk, the current can still guarantee access to more than 10% of the profits.
Appliances with Locks Period of adjustment
2006 in Shanghai Appliance Retail How will the market? Han Jianhua used a vivid metaphor to describe: we are cut the cake, is that I cut your cake, you cut him, and he cut my.
According to statistics, Shanghai Yongle currently has 53 stores, 31 GOME, Suning 25, and disclosed in accordance with their own plan, Yongle will reach 75 by year's end, 60 countries will reach the United States, and Suning will reach 40 to 175 scale to sub-food chain Shanghai appliance market "cake", the level of competition can be imagined. According to informed sources, this year, the largest U.S. home appliance chain
Best Buy (BestBuy) most likely through the acquisition of Jiangsu Suning Appliance, a consumer electronics chain behind a national expansion of the company, Shanghai will be the first to enter the market.
Said Ling Guosheng, general manager of Shanghai Suning Appliance, home appliance chain in Shanghai, as the irrational market structure, causing the irrational distribution of market share, so the expansion will become the inevitable choice for latecomers. In the home appliance retail industry, scale is crucial to winning the overall profits of a ring, and when the competition heated up, the speed of expansion is a key factor in a winner. Ling Guosheng predicts consumer electronics market in 2006 is still in Shanghai adjust the layout stage, but may occur in 2007 another Tsann Kuen 3C (in Shanghai with 16 stores, acquired in 2005 by Wing-lok).
Han Jianhua held that because the three chains which are listed companies, although not lacking funds to expand, but
Capital
Markets will require companies to stop excessive competition of non-rational, and trade associations want to regulate the market through industry self-regulation. According to reports, Shanghai Jiao electric appliances will be available during business trade associations mandatory approval of shop, open hearings and the establishment of the registered capital threshold and other measures, to avoid vicious competition.
Lower Than The Double
By: qoqo
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