Magneto: The Widely Used Cms To Create E-commerce Websites

Magneto is among the most widely used CMS (content management services) for creating E-commerce websites

. Magneto design allows extension of functionality bases on modular dependencies and coding standards. The scope of Magneto extends to business logic, documentation, and assessment of upgradeability, usability and performance.

Magneto is an open source content management system (CMS) which makes use of Zend PHP and MySQL databases. Magneto being feature rich enables online traders the flexibility to modify content, appearance and functionality of e-commerce websites autonomously. Magneto development involves working with an extremely intelligent administrative interface that facilitates SEO (search engine optimization). Magneto is identified as a powerful catalog management and marketing tool by virtue of which online traders are able to build, organize, and edit websites that comply with their business needs. In all likelihood each of these modifications done is distinctive from one another.

Magneto essentially being an open source content management system (CMS) is greater flexibility. Using of Magneto allows its owners independent control of security and quality of their websites thereby reducing its operational and maintenance costs. These options increase the scalability of your website designed for e-commerce. Customization being an integrated feature of Magneto development is preferred by website owners as compared to other CMS software.

Another reason for the widespread use of Magneto CMS is its increased controllability in ways of business promotions and marketing capabilities. Careful merchandising forms the basis of long term marketing plan which in turn creates avenues for more growth for your company. As Magneto is available in several editions, you could choose the one that is most applicable for your needs. Magneto development done properly not only would enhance your customer support but also improve order execution and management.

Magneto also has extensive use in managing an e-commerce store. With appropriate utilization of Magneto CMS it is possible to cater to larger number of customers spread out over greater geometrical territories. Support for multilingual options allows merchants to trade in different currencies and also in several nationalities. Its accessibility through several browsers allows owners to reach out t even the most remotely located customer. It may be noted that Magneto being iPhone optimized could also be used by subscribers of this cellular service.

An outstanding feature of Magneto that helps it to be an acknowledged open source CMS is its catalogue management and browsing capabilities. This CMS when integrated with Google Analytics analyses customer behavior, an essential feature of marketing in any form or location. Proper analysis of customer behavior is an indispensable tool in the hands of any online merchant for determining future course of action. Ability to browse different products having multiple images allows greater optimization results for your e-commerce website. Magneto design also enables you to use various promotional tools such as issue of discount coupons, or creation of closed customer groups.

by: Dennis Ritchie

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