Make Bookmarks: Spreading awareness for your community organization

Make Bookmarks: Spreading awareness for your community organization

Community organizations have some unique challenges in spreading awareness and winning members. Communications budgets are limited and there is a lot of competition for ad-space throughout public spaces. What's more, a community approach would prioritize giving of services in order to attract participation and traditional marketing techniques don't succeed in drawing this sort of attention. A more permanent solution is needed, one that will give your audience a reason to hold on to your connection and keep your logo close at hand - one of the best way of implementing this strategy is by marketing yourself with printable bookmarks.

Think about it, almost anyone can benefit from having a couple extra bookmarks at hand. For religious organizations, these could help members keep track of their place in readings, and can help spread a message in a place where people are looking. Printable bookmarks are inexpensive too - almost as cheap as printing flyers - which is currently the most popular method to spread awareness. But now you will be giving people something that they will keep on hand. To make an even more enduring connection, go with a more durable material like plasticized paper - this will ensure that your audience will treat your bookmark with more care and it make it last longer.

So next time they are sitting down, reading a good novel, your audience will see your message there. They will be thankful for having it and you will be thankful for being able to maintain that sort of connection months after making the initial contact. Community organizations that have leveraged this strategy report dramatic increase in participation due to the increased awareness that promotional products provide. These increases lead to bigger budgets, which enable more aggressive strategies for growth - but as a first step printable bookmarks are one of the best options.

When planning to order your bookmarks, think carefully about your target audience in choosing the type of paper and features you would like. Design is important - your logo should be eye-catching without dominating too much of the art. Remember, the key to success when marketing with promotional materials is to give people something that they will use, a simple advertisement will just be treated like all the rest - thrown in the trash.

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