Make The Most Of Your Videos: One Big Tip For Search Engine Optimization

We are a visually oriented society, if you need any proof

, consider the massive popularity of YouTube. While posting compelling text on your website may grab readers attention and increase your search engine optimization, spicing things up with video has proven to be an effective tactic. People like to watch things, but if your videos arent highlighted properly in searches, they arent as likely to be watching yours.

Much like rich snippet mark-up we discussed in an earlier blog, Schema.org provides markup that can help your content get indexed by search engines. The Schema.org site gives webmasters the means to markup their pages with html tags, allowing content to be recognized by search providers like Google, Yahoo, and Bing. Schema includes an item called VideoObject that gives the reader some pertinent video information in search snippets, which are those brief bits of summary information that pop up for your site on a search page.

VideoObject utilizes information on the title, video duration, a thumbnail image, and a description of your video. Koozai.com explains that one advantage to using VideoObject is that it enables you to accurately describe each video thats on a single page containing multiple videos.

Here are the VideoObject properties youll need to provide.

* Name: The title of the video

* Thumbnail URL: A thumbnail image for the video that must be at least 16090 pixels, but no more than 19201080. Files should be in either .jpg, .png, or .gif format.

* Content URL: A URL of the video itself.

* Embed URL: The URL for the video page that can typically be found in the tag for the video.

This should be used for video hosted by a third-party website.

* Description: A written description of the video.

There are optional properties you can provide, including duration, upload date, and the height and width of the video in pixels.

As is the case with rich-snippet markup, its recommended that you test any Schema.org markup using the Google Rich Snippet Testing tool.

Giving viewers the information needed to determine if your search result is what theyre looking for optimizes your page. A quick glance of a snippet markup using VideoObject leads the reader to your site with little effort on their part.

Check out the Schema.org site and see if its what you need to make the most of your videos for search engine optimization.

If youd like to learn more about other helpful search engine optimization tactics, contact us today.

Source :Search Engine Marketing consultant

by: avaxseo

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