While doing publicities, care must be taken to use the correct keywords while blogging or when causing link submissions
. In case if you use a wrong keyword, it is simply like misleading the visitor to spam content. Not a last tip, the eventual tip for aiming back the traffic to a Website can be done by keeping on the feedback from the users on a daily basis. So, if you are contriving to keep your Website visitors coming back, build changes according to a user and not according to Search Engines.