Certainly, content writing can be said to be one of the best marketing practices for Online businesses. All it takes is a careful and definite planning for ensuring that does not become a waste rather than deliver the maximum potential benefits it has.
You have to adopt some preliminary steps to keep your content writing (marketing) effort on track and to be able to get highest benefits, these should include and not limit to the following:
While writing content the first thing to consider is the web location where it will be featured. If the content is for articles sites, then the readers would be of different demography, however if it is written for a popular website/blog then its readers/subscribers would be of different profile. For example, a reader of CNN could be of a different profile (bio) from that of a reader (user) visiting discussion forums (casual/formal) discussions.
Understanding the target audience is the first step to the success of Content marketing efforts. You should know your audience's interests and what are they searching for? You should take this step before start creation of content. You have to understand the requirements of people and benefits you can provide to them.
If they get involved with you and ask any question or answer your statements/questions through posting comments. You should provide solutions to their problems. This the real time when you should explain your expertise to them and convince them of reading you again.
Fresh innovative ideas on regular basis influence any set of target audience a lot. You should choose one of the best formats to showcase your content. Format should be appealing. Choose the formats that appeal to you and your viewers.
By following, these content writing (marketing) practices; you can build a better online presence so that it can work for you to establish what you've decided to achieve.