Making A Difference With Promotional Pens

Any expert marketer would tell you that offering the consumer or customer something

for free will ensure that the product being sold will be remembered for a long time. This is the same for pens given with a promotional purpose. Be informed on how you can contribute to making a difference with promotional pens.

If a banker were to hand over a pen with the bank name and logo printed on it, the customer will use this pen for the signing of cheques and other documents. Each time the pen is used, the customer will remember the bank. This is the marketing strategy which the bank has employed to ensure that the customer keeps the bank in mind and contacts the bank for any of his or her banking requirements. Other companies too, do the same to ensure that their company is kept in mind for any requirements.

Why Use Pens for Promotion?

Pens are often used for promotional purposes because of their practicality. Everyone needs a pen at some point. Be it to write a cheque, a bill or any other document, pens are used in excess. Pens are cheap. You will never be able to advertise a brand of any type for less than a pound. However, the pen you hand over to someone should never fail to do its job. For instance, if you were in a hurry to fill out a voucher of some sort and the pen you were using refused to write, you will find fault with the person who gave you the pen. This is not how you wish to market your company or product. Therefore, the promotional pens handed over should do their job properly.

Why not a Business Card?

On many occasions a marketer will hand over their business card to a customer. Have you ever wondered where the business card goes? If you guessed the bin, then you are correct. But a pen, unless the ink has finished, will not go into the rubbish. Giving a customer a pen will not only make the customer remember you every time he or she uses the pen but will also ensure that it is used.

What Type of Pen is the Most Suitable?

Pens handed over for promotional use do not have to be state of the art modern pens. They can be reliable pens which will reflect on your company. A pen that is reliable has to mean a company that is reliable, right? So, the next time you wish to give pens to promote your company, look around and put yourself in the shoes of the consumer. Select the pen that you would want someone to give you. However, stick to the expensive promotional pens for your special customers. You do not want them to think that you undervalue their patronage!

This method will ensure that you have made a difference with the right promotional pens.

by: Jim Gilbert

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