A blog isnt just a blog anymore. Its also a money-making machine, thanks to contextual advertising. One of the quickest ways youll earn some cash from your blog is through pay per click advertising. Pay per click ads are exactly as the name implies. You get paid every time someone clicks on an ad that appears on your website.
Pay per click ads are also known as PPC ads. Youll earn either a flat rate cost per click that comes from your website or a bid rate. Cost per click bids are based on the highest amount advertisers are willing to pay for ads that appear linked to the keywords you use on your website. Cost per click is sometimes shortened to CPC.
Traditionally, bloggers used banners and pop-up ads to earn their pay per click revenue. Google revolutionized the internet advertising industry through its AdSense program. Google AdSense utilizes contextual advertising to link website content with appropriate advertisers. Contextual ads are basically advertisements that are related to the website content in some way. For example, a blog about breeding dogs usually ends up with advertisements for various brands of dog food and other dog products. Bloggers have found higher paychecks from pay per click advertising campaigns thanks to the contextual advertising model because people who are already reading a blog on one subject are obviously interested in products and services that are related to that subject. If someone is looking for a dog breeder, theyll probably need to buy dog good at some point too.
Today theres also a new form of contextual ads that do an even better job of grabbing users attention. In Text contextual ads are the perfect addition to any blog, even if youre already using the traditional form of pay per click ads. In Text ads dont take up any additional space, so you wont even know theyre there until they start bringing in the cash. In Text ads are also a form of permission marketing, which means theyll only be seen by your blog readers who actually want to see them.
In Text contextual ads link directly to the keywords as they appear right in your articles. You can tell the difference between regular links and a contextual ad link by the double underlining. Theres also a bubble that opens up when a mouse cursor passes over the In Text ad links.
Infolinks offers a more intelligent contextual advertising model for publishers all across the world. Infolinks uses state-of-the-art technology to yield the best match between keywords and the most relevant ads every time.