Market Research Project Disasters: Common Cause #1

Without an agreed upon, and small, set of precise objectives

, your project is at serious risk. None of the objectives will be met with excellence. You won't have enough data specific to any one objective in order to generate any clarity or insights. And chances are, none of the stakeholders will be particularly satisfied, nor will they be likely to have enough conviction about the results to take action. And that is the real disaster.

Market Research Project Disasters: Common Cause #1

By: Kathryn Korostoff

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