Market Your Company Using Photo Blinds

Advertising is the buzz-word, the in-thing, the success-tip & what not

. Marketing agencies are doing everything in their power to churn our new & innovative tricks to drum-up enthusiasm & curiosity.

Some quirky ways to advertise were the Local train Handle-bar: Strips of Advertising inserted in between clear acrylic Plastic. Brilliant!

Free Mugs with company logo & website, coasters, Body-painting, company branded umbrellas. The list of this standard medium gets old very quickly.

The latest seems to be covering the Glass panes & windows with custom photo blinds.

These photo blinds are so artistically done, that they not only blend in with your dcor, but also bring out the products highlights & yes, the advertising too!

There are two basic concepts of clever advertising Brand Promotion & Product Promotion. Many companies first start with basic product promotion. This can only be done till the time when the products are few in number & distributed / sold locally. The reason is quite simple. One does not have the logistics or financial strength to reach the far corners of our vast country (and the world) to promote the products.

Once the products of a company have reached a certain level wherein revenue generation is stable and growing with a predictable rate, then the company thinks about establishing the Brand Name. This trend is however reversed when selling products from multiple brands (e.g: Big Bazar, Shoppers Stop).

However, let us not bore you with marketing jargon & get back to the core topic of using Photo Blinds to effectively promote your products.

They say Charity begins at home. Well the same fundamental holds true for the Advertising. To enlighten your employees about latest products is a must. Read-outs, pamphlets, booklets are one thing, but a Photo is worth a thousand words right!

Your office windows are already covered by roller blinds or any other blinds. Their purpose till date has been to soften the sunlight. But imagine if they can serve the dual purpose of promoting your companys products!

This can be achieved by using the customized roller photo blinds! The advertising agency already has high resolution images of your products that they regularly use to manufacture / print huge billboards.

One has to simply use these photos on your Roller blinds & voila, you get instant advertising for your products! These photo blinds serve as a cheaper (combatively) option & can even help in cutting down on the advertising expenses.

This works in the reverse way as a medium to make money as well. How? Do you ask? Well, large companies are always keen to exploit whatever visible space they can find. Just offer your large windows to them to install these Photo Blinds & charge them for it! Simple. Your store will have diffused lighting & earn revenue at the same time. A truly win-win situation!

by: Colin Staplehurst

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