Marketing Analysis For Hotels In Jesolo Lido

Not be present on the internet to promote their hotels is equivalent to the failure of the decree

. This consideration, though in past years could be too great, now with the economic crisis that is sweeping the European market for months, can only be shared by the vast majority of marketing analysts.

In May many of the Hotel a Jesolo recorded a decline in attendance, it is perhaps no coincidence that the hotel, but they still reported a good turnout structures are those that have failed to invest in the Internet market.

On the last Sunday of May in the city of Jesolo Lido has seen a significant increase in the number of tourists, especially Austrians and Germans. The feast of Pentecost and the weather have encouraged foreigners to spend the weekend in Jesolo.

The majority of Jesolo Lido, which showed a greater number of customers than the competition, were naturally the Seafront hotel, yet surprisingly even some hotels near the beach immediately, they could count on a large presence of tourists.

This phenomenon is due to a very aggressive market strategy. A big chunk of the tourism market in Jesolo Lido is now managed by the portal Booking.com. A growing phenomenon in recent years in which he distinguished this famous site.

The success of the Hotel Jesolo Lido which were recorded in booking.com, a predictable result of mass migration in the said site causing Hotel, in my view, an inevitable market saturation, producing results in a downward price war.

I believe this phenomenon does not bring anything positive. Delegate to a single instrument for promoting the strategy of increasing or worse to maintain certain standards of a budget hotel, will result to weave a relationship of total dependence on the instrument itself.

The risk in my opinion is that in this case, the portal booking.com can play a strategic role so crucial to enable him to take complete control of the tourism market in Jesolo Lido.

by: David Puppulin

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