Marketing FAQ - What is a Feeder Website and How is it Used?
Marketing FAQ - What is a Feeder Website and How is it Used
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A feeder website is a very small and very focused site that is created to bring in traffic and then funnel it off to a larger authority site. To put it in perspective, think of your large main site as your business and the smaller feeder sites are your sales team, each covering their own specific territory.
Often, when it comes to success online, it is of benefit to place focus on a specific area within a niche market. For SEO purposes, both on page and off page, the narrower the niche the easier it is to promote and, therefore, easier to get traffic.
Large websites tend to have a broader focus. The benefits of larger sites is that they tend to also gain authority status with age. The more information or products the site contains, the more pages that get indexed in search engines, the more credibility you will gain within your market. The problem is that it takes a long time to gain that status and see success.
To speed up that process, you need feeder sites. These not only work as stand alone sales pages, they also drive traffic to your main website and help it gain authority status faster.
Let me give you an example. Let's say you have an electronics store. You sell a wide range of gadgets and the latest in technology. This means you will have many different products for sale and many different web pages each selling a different item. It is difficult to focus on one area for SEO with a large retail site. Also, it is difficult to draw a great deal of traffic to the site because you are also competing with thousands of big box stores and other electronics businesses.
When you set up a few feeder sites and target only a very specific product or range of products such as portable hard drives or the Blackberry, it then becomes easy to promote, create an SEO strategy and compete as fewer websites will have that kind of laser focus on one specific product.
When a potential customer does a search for a product, the search engines want to deliver the most relevant results. Which do you think it would consider more relevant; a site that has hundreds of other products or a site that is 100% relevant to that search? Of course, the site that is devoted to the searcher's inquiry will be given higher priority in the SERP.
In this way, you are able to reach more targeted customers and get the results you would not be able to with your large retail site. Over time, your large site will gain popularity by having those feeder sites sending customers to view your larger selection of products but in the meantime, that small sales force of feeder sites is
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