Marketing On The Internet - What Is Niche Marketing And Will It Make Online Money?
In its simplest form, niche marketing is identifying a segment in a market that is not being met or is not being met adequately
. Successful niche marketers can spend a great deal of time finding out what people want and whether enough people want it to make it financially viable. In fact, many companies will have trouble surviving unless they are constantly searching for niche markets. This same principle applies to marketing on the Internet: you will have difficulty making online money without finding a niche market.
Finding A Niche Market
If you had a passion for helping people to lose weight where would you start? Anyone searching for a solution to their weight problem and Googled "weight loss", would have a choice of nearly 250 million sites to visit. That is a huge amount of competition for anyone entering that market. What would be you chances of success? Pretty slim, I would guess.
However, a lot of people are looking for help to lose weight. If you type "weight loss" into Google AdWords Keyword Tool you will find about 11 million people a month are searching for information on weight loss. It is a crowded market but it is also a market with enormous potential.
The way to succeed in such a market is to look for a niche that has less competition but still has plenty of potential. For example, there are 60,000 searches a month for "quick weight loss diets" and 319,000 competing websites. As you can see, narrowing your market reduces the competition and still gives you plenty of potential. Of course, you still have to find a way to stand out to attract a reasonable share of those visitors, but the task is not as great.
Do Your Research
A simple search for the top ten niches on the Internet will give you some guidelines as to your niche. Mind you, all of them are very crowded, which means you will need to spend time on narrowing the competition as I mentioned. It is too time-consuming testing each niche, so the easier way to find your niche is to spend time on the Internet in forums and visiting existing websites and reading the comments. Gradually you will see some needs emerge that you may be able to make your niche.
The Niche Name For Your Domain or Blog
Try to come up with a name for you website or blog that tells people what your niche is about. If you cannot get exactly what you want, try variations of it without taking too much away from the main keywords. Sometimes you can use some domain names already taken by putting a dash between the words or adding a word at the beginning or the end. You will have to play around with your keywords until you come up with a name that fits your niche. This will make it easier for potential visitors and search engines to find you.
If you can find the right niche and the right niche product to sell you have an enormous potential to develop a successful Internet business. The time and effort you spend on tracking down a good niche market can repay you many times over. When you have done it for one product you can go one to use the same niche marketing techniques to promote other products and create several income streams. This reduces your business risk, as you are not dependant on the performance of any one product.
Marketing on the Internet using niche marketing is an excellent way of building a business to make online money. It will not happen overnight, but if you put the time into getting it right you will build a solid Internet business that will assure you of a regular income for years to come.
by: William Burnell
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Marketing On The Internet - What Is Niche Marketing And Will It Make Online Money?