People love to talk about things that make them happy
. Friends and family members are the most trustworthy sources of information when it comes to purchasing a product. These positive comments among individuals can generate lucrative results for a business through word of mouth marketing. Whether you are reaching out to new or existing customers, word of mouth marketing encourages individuals to spread a positive message about your company.
Since word of mouth marketing relies on individuals talking to each other, you must give them something to talk about. For existing customers, this can be achieved by providing complimentary gifts along with exceptional service. As a sign of gratitude, you can send customers promotional hats and t-shirts or a give a complimentary item at the store checkout. Also, you can provide incentives for customers to recommend friends and relatives to your business. Referral incentives allow you to leverage the satisfaction of your existing customer base to continuously gain loyal followers.
Word of mouth campaigns targeted at the general public can successfully create curiosity around your brand. For example, Stonyfield Farm created an Adopt-a-Cow program that allowed individuals to support a cow on the Stonyfield farm. This innovative campaign created a buzz around the Cow Adoption concept as well as the Stonyfield brand. Promotional products allow these campaigns to reach their fullest potential in maximizing the exposure of publicity by providing maximum exposure to participants.
An alternative to traditional media, word of mouth marketing relies on the general public as spokespeople. Whether you are trying to reach new or existing customers, promotional products give people a great reason to talk about your company and increase brand recognition.