With the economy Boat Transport companies need to be more aggressive than ever
. Boat transportation was just recovering from the fuel hikes of 2008 when the economy took a turn for the worse with the election of President Obama.
There are a few successful boat transportation companies still operating in the continental United States. The one common denominator that they all share is that they are aggressive in their marketing strategies.
One of the downfalls of being a boat transporter is if you are not well known generally you have to get loads form boat transport brokers. Boat Transport brokers generally take 10% off the top of the transport costs. And even though most truckers hate to pay this fee and feel that brokers do not deserve their commissions, bottom line they have done the marketing and can get the loads.
Probably the best way of aggressively marketing your boat transport business is to have a well designed business website. I am not talking about some template you can dig up and put together a website. After your new website is developed and is live it needs to be in the hands of a competent SEO professional. A business website that does not rank well is of no good to you. You need to get that website in front of your prospective customers when they do a relevant search on the Internet. This will only happen through the efforts of a good SEO.
Once you have your business website bringing in new customers you of course will no longer need the loads you normally would have gotten form your past broker. This is when you will begin to realize greater profits and returns on your investment.