Mass Email Software - 5 Must-Have Elements To Look For in a Mass Email Service
Mass Email Software - 5 Must-Have Elements To Look For in a Mass Email Service
It can be very hard to get at the bottom of all the hoopla and false information when learning about the options inside your next mass email service. Continue reading to find out what characteristics a mass email service needs to have...and the reasons you want them!
The first (and most important :)) factor you'll want to be searching for is the list management features. Specifically, how robust is the list management ability, and how simple is it to use? Robust list management will let you insert, update, and erase as much or as few subscriber lists as you need. Renaming your lists should be an easy task. You also need to be able to manually insert or delete subscribers as required (just in case an individual absolutely HAS to be on your email list; and this is what all internet marketers strive for, isn't it)?
Following the list management feature, the ability to automatically subscribe and unsubscribe is essential. Especially these days, an automatic "Unsubscribe" link at the bottom of your emails is not only good business practice but it also supports the FTC's CAN-SPAM Act (specifically, telling subscribers how to opt-out and, once they do, doing so in a prompt manner). End of the legal speak, I promise!
In addition to these two options, your mass email service should provide both HTML and plain-text capability. Although it is far less frequent today than it was even five years ago, there are still email clients and systems that either don't read html-based messages whatsoever or don't understand how to display html properly. This can be a significant problem for your needs mainly because plain-text email messages, while still getting your content across, tend to be a little lack-luster. HTML emails offer you the capability to present your content with eye candy and also allows you to vary the look of your e-mail to your lists. :)
If you create 5 HTML layouts in your mass email service, for instance, then you now have 5 different viewing experiences to offer your subscribers. This isn't the place to go deep into the virtues and downfalls of html templates. The thing to take from this is that not all email clients understand how to read html.. .so having plain text as a contingency plan is crucial!
Almost all mass email software provides for customization of your emails. Importing a customer name or e-mail ought to be standard. Some services go further, however, and these are the providers you should be searching for. A truly fantastic mass service will empower you to import any customer information you may need from a number of data formats.
The last feature that you absolutely need in a mass email service is reliability. I shouldn't even have to say this. There is a huge variety of both quantity AND quality mass email services out there, unfortunately. In fact, some will promise you the moon but usually deliver very little (reminds me of my first girlfriendbut we won't go there. Reliability in software is the same as it is in a car. You don't notice when you've got it, but you sure as heck notice it when you don't!
In a mass email service, consistent throughput may be the lifeblood of your business if your business structure depends on email marketing for any portion of your earnings. Search the software name in your favorite search engine (Google, anyone?) or visit www.imacmailer.com to find out more.
Oh, and look for a trial period where you can try out the software for a short time before having to commit to buying it. A great mass email service will offer you a great product and will have zero issues providing you with a demo period because they are going to be confident that you'll purchase it!
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Mass Email Software - 5 Must-Have Elements To Look For in a Mass Email Service