Maximizing The Role Of Brochures And Pamphlets In Portable Exhibits

Running a successful exhibit is all about attracting the attention of passersby without overwhelming them

. When people pass your trade show exhibits, they should immediately feel that they want to stop and take a closer look. Your goal is to create a presentation that convinces visitors that your company is the reason they came to the convention.

Overly Flashy Presentations Scare Visitors Away From Your Trade Show Exhibits

Grandiose audiovisual displays may seem like a good idea in the planning stages of your exhibit, but you should use them sparingly. If your product or company is well suited to a high-energy marketing strategy, then blaring audio and widescreen televisions surrounding your portable exhibits may be in order. In most situations, though, you will scare people away from your booth and do more harm than good.

In general, you want to present information in an easily accessible format. People passing by your booth should find an interesting piece of information wherever they look; those who have already stopped expect to find the information they want without reading the rest of your materials. Your presentation needs to be engaging, but you still want those who approach you to feel welcome rather than overwhelmed.

Engage Potential Customers With Print Media

The best way to inform your prospective clients and get their business after the trade show exhibits have been taken down is through print media. Brochures and pamphlets are especially effective supplements to your spoken word for a number of reasons. Perhaps most appealing is that enthusiastic visitors can take home marketing materials that retell your company or product's story time and time again as coworkers, friends, and family members share in the excitement. Each time your customers share your marketing materials, you reach new potential customers through a source they trust, and each time, you control the facts they learn and have the opportunity to emphasize your best selling points.

One of the most appealing aspects of any brochure or pamphlet is that it promises to tell a compelling story. Readers first see the carefully designed front page, reinforcing your brand identity and their interest. They unfold the paper and eagerly learn the details of the topic on which you want them to focus. After reading a well-written brochure or pamphlet, people tend to feel like experts in the subject about which they have read, and they are more likely to be enthusiastic, to ask questions, and to tell others about your product. If you reach them early at the convention, you may see additional visitors drawn to your trade show exhibits by this free publicity.

Print Media And Portable Exhibits Go Hand In Hand

Print media are perfect for portable exhibits, because they present well, yet are incredibly easy to transport and set up. A stack of pamphlets can reach even more people than those that visit your booth, and you can transport and set up printed materials virtually anywhere. Compared to high-tech approaches like video presentations and blaring speakers, print media create at least as much impact at a small fraction of the cost.

Maximizing The Role Of Brochures And Pamphlets In Portable Exhibits

By: articlescharmen

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