Mazda invites you to "DriverVille"

Social media is an integral part of today's branding strategies so it's important

for marketing professionals to find interesting ways to engage their audiences. Your Chicago Mazda dealer is among the many that support the efforts of branding champions around the world by employing the most cutting edge techniques to get the message across. And of course, as we all know, Facebook is the social media leader in today's electronic society. So how do you appeal to consumers using Facebook? Well, there is a clear path, even though a lot of marketers don't understand it yet. The point is not to use social media to sell your product; it's to pull people in and create brand loyalty by giving them something useful or entertaining to latch onto. It's great to see that Downers Grove CX 7 dealers are leveraging this strategy in the launch of a new Mazda car.

In honor of the new 2011 Mazda2, Mazda has created a fun new game called "DriverVille" for the Facebook platform. It leverages the power of applications as part of social media as a sort of play on the ever-popular "Farmville" game. (When my friend developed Farmville, I don't think he ever expected anything like this. Yes, that's right; I'm name dropping.) Your Chicago Mazda dealer is anticipating a highly positive response to the game, which will provide a more interactive alternative to the typical ads and such. Your "Inner Driver" is the main character of the game, a customizable avatar who has a hankering for the Zoom-Zoom. They hope to develop a long-standing relationship with customers by making the game as addictive as Farmville; while the thought is admirable, I wish Downers Grove CX 7 dealers a slightly dubious "good luck."

"The Mazda2 is Zoom-Zoom in its most concentrated form," said Don Romano, president of Mazda Canada and CMO of Mazda North America. "DriverVille is where 'Your Inner Driver' can learn about the Mazda2 and connect with other drivers in the social space." Your Chicago Mazda dealer is perhaps most excited about the grand prize to be collected by the winner of the game: a brand new 2011 Mazda2. The point is that the game is supposed to reflect the fun of the Mazda2, a car that we expect will have a lot of the zippiness and other features that makes other Mazdas fun to drive. Regardless, it seems like the marketing crew has gotten it right over there, and Mazda is set to launch a series of ads that go with the game. For Downers Grove CX 7 dealers, this is going to be a fun year.

Mazda seems to be gaining some steam within the American auto market, as the brand tends to reflect the small car aesthetic better than a lot of other brands on the market. In fact, reflect is maybe not a strong enough word. It exudes the small car aesthetic, really positioning it as one of the best in the business. I'm excited to see how the Mazda2 drives.

Mazda invites you to "DriverVille"

By: Young Ross

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