Media Buying Services Simplify the Confusing Landscape of Advertising
Media Buying Services Simplify the Confusing Landscape of Advertising
Whether your business is small or large in the scope of its service and the products it offers, advertising strategy and media placement are crucial to the success of driving traffic to your location, creating sales leads, or generating orders online.
In the past, a traditional media buyer would handle media placement. However, as the universe of media options has grown, the responsibilities of the position have grown as well. The traditional media buyer has been replaced by the media strategist a person who has command of and can manage the plethora of new and traditional communication platforms for reaching your target audiences.
A media strategist will examine your needs as well as your budget to fulfill those needs. The media strategist will then develop a course of action based on research of your business and the numerous channels of communication that are available to reach your target audiences.
An unbiased agent, working for younot for a commission.
Business owners are approached daily by media sales people hoping to sell specific placement or services. A media strategist is dramatically different from a media sales person. A media strategist is not a sales person. While a media sales person is only interested in selling placement for the medium that they represent, a media strategist is an unbiased agent for the clients he or she represents. As CH&B's full-time media strategist, I navigate and evaluate the ever-changing landscape of media opportunities, both traditional and interactive, to create effective and efficient campaigns within budget.
"So, what does CH&B's media strategist do?"
Represents the client interest and looks at the cost-effectiveness of media placement.
Develops a comprehensive media plan based on client's defined budget.
Works closely with media sales representatives to get the most out of our clients' budgets with the goal to over deliver.
Handles the placements from execution to placement verification involved with media buys, and ensures accurate billing.
Examines the analytical data of our clients' websites and makes informed recommendations.
Manages pay-per-click (PPC) budgets on multiple search engines including Google Adwords and Facebook.
Oversees PPC bid management and keyword research.
Monitors online campaigns' conversion rates to maximize revenue.
Analyzes click-through-rates (CTR), conversion rates, nonperforming ads, bounce rates and revises campaigns as needed.
Develops new creative strategies to enhance search engine optimization (SEO) rankings and conversions.
Creates, implements and analyzes social media and viral marketing campaigns.
Utilizes technology software such as keyword tools and analytic programs.
Adheres to overall budget for both offline and online marketing initiatives.
These are only some highlights of the capabilities delivered by a director of media strategy. For more information about CH&B's media strategy services, contact Angela Wenner, our new business director.
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