Media Hit Results in 5,302 Tweets… in 24 Hours

I previously wrote about a media hit in The New York times and the excitement (that never seems to get old) around doing so

. As was previously mentioned, if you have ever taken part in getting a major story published you understand the excitement of taking the process from print to publication.

But now I want to share some data with you highlighting not only the reach of media, but also how you, and many others play a direct part in spreading news on various social networks. The chart below provides insight as to how this story exploded online and on various social networks. Oh and by the way, these are the results 24 hours after the story broke.


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To be clear, the 2,197 tweets highlighted above are from those seven sites alone. When additional data was reviewed it became clear that this story was tweeted 5,302 times within 24 hours and received 9.8 million impressions. It's truly astonishing to see how quickly the news spread.