Mens Grooming Routines Have Changed

These days it is just not enough for a man to roll out of bed

, throw on some old clothes and head out the door. The brilliant comedians Mitchell and Webb produced a hilarious parody of advertising aimed at women in their Women: Sort Yourself Out sketch for That Mitchell and Webb Look, in which the sole exhortation of men"s advertising was shave and get drunk, because you are already brilliant". The implication of this shrewd piece of satire is that women are required to spend a fortune on their looks while men need only keep their stubble at bay.

This is no longer the case, however. Men are gaining grooming competition from wiser, more evolved gents who like to keep their bathroom cabinets stocked with moisturiser as well as aftershave, eau de toilette pour homme as well as simple cologne. If you feel as if you are being outrun in the style stakes, it may be time for you to invest in some mens grooming products.

There is no need to fear that you are turning into a woman a metrosexual maybe but not a woman. Keeping your hair and skin in tip top condition is fundamental to looking good, and will help you stay looking younger for longer. It is commonplace for men to work out at the gym and keep their fitness up in order to stay in shape; taking care of the rest of you is merely an extension of that. It is not just a question of vanity, either. While keeping yourself well groomed may well make you attractive to potential partners, it is also valuable in gaining and maintaining respect in the workplace. Being smartly dressed is not just about wearing the right suit and tie, it is also about your physical appearance: your face, hair and nails particularly.

Even if the idea of sitting in a beauty salon and getting a facial and a manicure seems ludicrous though most salons offer some male-specific treatments there are plenty of ways that you can take care of yourself at home. Many cosmetics brands produce a specific range of mens grooming products, so buy a few that you think would best solve any problems you may have. If you suffer from dry skin, buy some moisturiser. It is also a good idea to use a daily cleanser to keep your pores clear. You need not have a bathroom cabinet full or mens grooming products, but having a few reliable staples that you can get into the routine of using every day will help you stay looking your best for years to come.

by: Zoe R

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