Mercedes India To Increase Foot Prints In Tier-iii Cities
After showcasing a strong run in the major Indian cities
, country's largest luxury car maker Mercedes-Benz India is planning to increase its foot prints in the comparatively smaller cities (tier-III cities) of the country. The company is planning to open new dealerships in the tier-III cities like Bhubneshwer and Indore. At present the company has as many as 56 dealerships spread across the 26 cities of the country. It is to be mentioned here that Mercedes Benz snatched the top position in the Indian market from BMW just a few months back.
According to Dr Wilfried Aulbur, Managing Director and CEO, Mercedes-Benz India, the mindset in the tier-III towns is shifting and people are now beginning to invest in luxury cars. He added that the company has a bullish mindset about India and are confident that it will be able to maintain a double-digit growth rate for the next four-five years. He also added that the company will follow a conservative, but aggressive growth path in the Indian market.
At present, the non-metro cities account for as much as 30 percent of the total sales of the company in the Indian market and the company is now eying to make the tier-III cities a significant contributor in its total sales in the country in coming years.
Meanwhile, the company launched its much popular Mercedes Benz E-Class Cabriolet in the Indian market. The new E-Class Cabriolet comes featured with a retractable soft top roof and has a seating capacity for four people. According to Dr. Aulbur, the E-Class Cabriolet heralds a new era of Open top motoring and with its launch in India, the versatility of the E-Class range is further reinforced. He added that the E-Class now offers the Cabriolet in addition to already present E-Class Saloon and the E- Class Coupe.