Microsoft Dynamics Customer Relationship Management (crm)

The Microsoft Dynamics CRM is a well-known software package produced by Microsoft

with the sole intention to provide various kinds of business solutions to its partners. The solutions rendered by the software package relate to the marketing and sales based operations of the companies associated as partner with Microsoft. It also provides solution to the customer services rendered by the companies.

Microsoft has often claimed Microsoft Dynamics CRM as a software package that renders effective solutions to its partners and assists in the effective implication of Extended CRM (XRM). It is due to the reason that the software package operates through various types of Enterprise Resource Planning (ERP) applications which tend to consider almost every sector of a modern organisation from Finance and Manufacturing to Human Resources and Project Management. This permits the user to continuously analyse the entire operational process being executed in the organisation and thus develop its overall performance in relation to CRM.

From a technical point of view, the Microsoft Dynamics CRM can be identified as a server-client application and is an Internet Information Services (IIS) based software package. With all its virtues, the package can possibly be stated as a vital IT solution to the complex operational process executed in todays business enterprises. However, its ability to serve as XRM raises few noteworthy limitations in relation to its effective implication.

For instance, as a XRM platform, Microsoft Dynamics CRM requires dealing with multiple organisational operations at a particular time which makes it complex to be implemented. Furthermore, the effective implication of this software package shall require high proficiency in IT management. Besides, this software package operates through cloud computing which fundamentally requires effective and highly efficient security system to safeguard the organisational documents.

Apart from these limitations, the software package also offers with few significant advantages to its users. To be mentioned, the software package can be effectively managed through customised and advanced extensions. In addition, understanding the requirement of proficiency in IT management with the purpose to efficiently employ the software package, Microsoft also renders sufficient information regarding the functionalities of individual business applications. The sole purpose of this service is to enhance the ability of the partners who are interested in implementing the software package in their organisational operations and gain competitive advantage in the technological business environment. The company also focuses on providing assistance to the partners by training them regarding the usage and functionalities of the software package.

by: Sandesh Sharma

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