Mindjolt Dominating The Internet.

In this article, I would like to explore the colossal rise in time folks spend playing the free of charge games on Facebook, Bebo and Myspace

. On arrival into Facebook for instance, brand new users take pleasure in hooking up with old acquaintances and making new ones. Sharing an online diary with your social group seems unfamiliar at first but before long it becomes second nature and before you know it you're having day by day conversations with those you haven't shared two words with in a year.

This is where a phenomenon called viral marketing takes over. Sooner or later, you'll notice an item on a contacts newsfeed with reference to an achievement they have made in one of the games or applications. This ranges from winning a pillow fight to an upgrade in Cafe World or harvesting a new-found crop in Farmville. You can resist the temptation to go off and find out what's going on in there, but the odds are you'll be interested once seeing endless notifications from Happy Aquarium or Mafia Wars and click through to find out what all the fuss is about. And that's when they reel you in. The top games on Facebook are very cunningly designed to keep you playing, and keep you coming back to either beat your contacts high ranking scores on the likes of Farkle and Missile Tower Defence, or to enlarge your cafe on Cafe World and Restaurant City, or increase your terrain in Farmville. This is where the brand new generation of games come into their own. The need to keep monitoring progress over hours, days and weeks means you'll be back on at regular intervals, gaining the website owners valuable advertising revenues.

Now maybe my disparagement is begining to show, but when I comprehend what's happening to my small group of friends over a relatively brief period of time, I've got to wonder where does it end up. People I've known for years are glued to their computers and iphones through the day and night making certain their Cafe World game is in precise order, while their own day to day life is disappearing down the sink. The volume of man hours being frittered away (pardon the cooking pun) is mind boggling and surely it won't be long before offices around the planet have to enforce a prohibition on web surfing at work either on the job systems or web browsing mobiles. The argument I'm trying to get on to here is that if these folks put half the energy and dedication they invest in these games, into their family, company and job lives then surely they'd be millionaires.

And there it is. The indisputable truth that life has become so mind numbing, so overwhelmingly dreary, wearying and completely uneventful that these online platforms are satisfying a need in an emotional vacuum. So what's the answer? Do we need an answer? Well, I for one have kids and the outlook can still be happy for them if they can realize an alternative with superior rewards than these games can offer. So lets propose that our kids are showing some significant aptitude by mastering these games and congratulate them for doing so well at something. But they can't earn a living from it. The dark fringe of this industry is the betting world and we don't intend them going away down that path surely? So lets advocate putting a portion of this time into something productive. Something which contributes to the household pay packet maybe. We as parents can still use some amount of authority over our kids, so lets make an effort to shine a light down a new-found path.

Life is the game. You just get one life in this game and there's no going back to try again if you mess it up. What I'm suggesting is harnessing a little of this talent and putting it to good use. And not in support of charitable purposes either. I'm not some evangelist whose preaching some road to salvation here, but if you're earning fair money, more choices become accessible. Put it this way, if you announce to your folks a month long break to Disney World, do you think they'll look up from their computers?

Time to unlock a gate at this point. You decide if you need to go through it or not. Beginning an online company has to be one of the easiest things to integrate with personal and working life, and if I recommend an hour a day for every household member can bring in sufficient revenue to produce a large difference to your life, then hopefully you can envisage some worth in what I'm suggesting. There's just one rule to adhere to at this time and that is, pick one and stick with it. There are literally millions of options out there and the online small business world is constantly fleeting from one newest expert to the next, looking for a get rich quick scheme with zero outlay and smallest input, but trust me as I say, it doesn't exist. This will take a small amount of money to get going and that hour a day from you and your group to make it succeed. It's not complicated, it takes a little toil, but even if you merely get as far as a few hundred additional dollars, pounds, euros, yen, whatever, in the month, it will bring you and your people back as one and from there, your online contacts and relatives can start to catch a glimpse of a sign of light through the gaming mist.

So here's to a new-found start and I really wish you and your household a brighter future.

by: Ben Kinnaird

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