Using A Blog Correctly To Market Your Internet Business

Are you thinking about starting a blog? A blog is an excellent tool to let the world

know about your internet business or product, to connect with potential customers and promote your expertise. But how can you maximize your blog's impact? Here are five tips to do just that:

- Blog Consistently. Many internet business owners get excited about blogging, post 3-6 times, and then promptly forget about the blog. I have seen many blogs that were started a year or two ago, have a grand total of five posts, and haven't been updated since.

To get the desired effect (search engine and human traffic), you need to update your blog on a regular basis. Search engines love new content and keep coming back to index it. Potential customers also like new content, it's what keeps them coming back to read your blog.

- Use Your Blog For Branding. Your blog is an extension of your internet business opportunity, so make your blog have a look and feel that mirrors that of your business web site.

If your blog is hosted on the same domain as your web site, you should match the look and feel of your web site exactly. This will be more difficult to achieve if a third party provider hosts your blog. However, you should still aim to present the same brand image.

- Use Search Engine Optimization To Optimize Each Blog Post. The purpose of your blog is to get people who are in your target market to read your posts and enter your sphere of influence. Traffic from search engines does not cost any money, and it is a great way to get potential customers to your blog, after all your aim is to make money.

Treat each one of your blog posts as a separate file to be optimized for search engines. Use a keyword research tool to find phrases that are related to the main subject of the post, and weave them into the content of the post.

- Have A Special Offer On Your Blog. Do you offer a free special report? Do you offer a mini course as a bonus for new newsletter subscribers? Add the offer to your blog. This will transform people from casual surfers who just happened to find your blog to newsletter subscribers.

- Share Information About Your Events, Products and Seminars. You might think that everyone has already heard about your upcoming teleclass on life and work balance or your ebook about achieving financial success. Not so! The person reading your blog might be hearing about you for the very first time, so they have no idea about your teleseminars, products or internet business unless you specifically tell them.

Avoid overselling, as it will dramatically reduce the number of your blog readers. Do, however, let your blog readers know about your seminars and products. If you don't tell them, nobody will.

A blog is an excellent tool to generate additional web site traffic, get new newsletter subscribers, sell more products and most important make money. Use your blog to introduce potential customers to your internet business opportunity.

by: Stuart Treadwell

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