Mistakes to Avoid When Just Starting Out

Mistakes to Avoid When Just Starting Out

Mistakes to Avoid When Just Starting Out

Internet generated leads are the hot new thing right now, but with so many options available, how do you know where to turn to find the best company to suit your needs and provide you with the most promising prospects? Here are some tips on what to avoid during your search for the perfect partner.

Don't lock yourself in: There are tons of companies out there promising the best leads on the market, but when you're doing your evaluation be careful with how much you invest up front. Some of the best companies are ones who will let you try out a certain amount of leads for free so that you can check out their service and see for yourself what they are offering. However, there are other companies who will try and bog you down by attaching conditions and extra fees for this service, so do your homework and make sure that you aren't signing up for a pricey mistake.

Keep it short and sweet: Some companies will try and get you to sign up for a long term commitment before you even know whether they're offering a service that you can really use. You wouldn't buy a car without a test drive, and same should go for any company that is offering up insurance leads. Don't sign on for anything until you are sure that you will benefit from such a partnership, and never sign up without testing 5 to 10 leads to see what you're dealing with.

Read the fine print: There are many companies out there offering exclusive leads, and charging several times more for them than for shared leads. Be fully aware of what "exclusive" means at each company, and then evaluate whether the money they are charging is worth what they are offering. Realistically, with the amount of customers shopping all over the web for insurance, the untouched prospect is a thing of the past. Even if you have the guarantee of an "exclusive" lead from your company doesn't mean that the lead hasn't contacted several other companies and been on the roster at other lead generation agencies.

Stay fresh: On the other hand, there are companies out there who offer up old leads at a cheap rate, and new agents with energy and optimism might fall into the trap of thinking that these leads can be a sales bonanza if you approach them the right way. Yes, they're cheap and plentiful, but in most cases, these types of leads are a waste of both time and money, as it could take hours of calling (if the contact information is even still correct) to find even one prospect who is now (or once again) in the market for insurance. Save yourself the hassle and put your effort into calls with a higher chance of success.

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