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Mlm Genealogy - Mlm Leads And How Can You Use Them

In your downline building travels, you may have seen advertisements for MLM genealogy

leads and wondered what they are and how they can help your business. Multi level marketing genealogy leads are also called downline leads. Many companies offer these genealogy lists to customers for a fee, to help a marketer grow their business. These lists are made up of people who are currently a part of an MLM organization or have been involved with network marketing in the past.

People like genealogy leads because the people on these lists are familiar with network marketing. You don't have to sell these people on the business model - they know how it works and that it works. The only real selling you have to do is to convince them that your opportunity is better than the one they are currently involved in.

If you convert one of these leads, it is likely that this person will get started quickly and begin building solid downline quickly as well. The training time you have to spend with an genealogy lead recruit is far less than with a completely green salesperson.

On the flip side, there are people who do not like buying MLM genealogy leads. If a person is currently involved in network marketing, they may not want to switch companies. They could be perfectly happy where they are and no matter how many times you try to sell them on your opportunity, they won't have any of it.


If the person has tried multi level marketing and failed, you have a real uphill battle on your hands. This person may have been legitimately burned by their previous company, or they might just not know how to properly work their program. You'll have to trust your gut in determining which it is, or if the person just plain didn't work. You don't want any of those types of people in your downline.

Choosing whether to purchase an MLM genealogy lead list is up to the individual network marketer. The lists can be cheap or they can be expensive. It depends on the size of the list and the quality of the leads. As with all network marketing tools, these lists are not a guaranteed recipe for success. Some people find them helpful, others believe them to be a waste of time. It depends on your own personal selling style and your own personal strengths and weaknesses whether or not these lists will work for you and your MLM business.

by: Neil Ashworth
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