Mobile Advertising Reach Out To Millions Instantly
Wireless industry is the father of bulk SMS
Wireless industry is the father of bulk SMS. What started out as a simple mobile messaging feature, called SMS, soon turned into a marketing piped piper of modern times with followers as diverse as banks, stock brokers, insurance companies, retail outlets, government entities and even educational institutes?
Bulk SMS is also known as
SMS Marketing; a process of sending a text message, offering products and services or new information to mobile phone owners. This is typically done by sending one common message to thousands of subscribers. This task is achieved by using software called bulk SMS software.
This software makes the task of sending thousands of messages extremely easy. Initially, this platform was utilized by the cellular companies themselves. They used this nascent medium to announce various tariff plans and launch of new handsets. The next step was only too obvious. Mobile phone operators offered this facility to several entities for exploitation.
This form of marketing has several advantages.
1. It is a cheap, efficient and reliable way to reach out to your customers.
2. As the customers are already aware of your brand, they have no inhibition in subscribing.
3. An SMS generally gets opened due to its inherent attraction and brevity.
One of the major advantages of sending SMS is that it gets opened quickly because the receiving device or the mobile phone is always close to its owner. It therefore makes sense to send SMS, especially in these competitive times.
Send Online SMS if you want to communicate quickly with customers, suppliers, colleagues, friends or family. Short Message Service helps you in managing your time efficiently. Online SMS facility is provided by several websites; while many of them are available for free there are some who charge visitors with nominal amount.
Here are some of the benefits of sending online SMS.
1. Sending online SMS is time saving and cost effective. There is not need to call customers or send mailers to them.
2. Time saved can be utilized for other tasks. It improves productivity.
3. A great tool to create instant brand buzz and market products & services.
4. Customers love regular inputs via SMS. This way you can create a strong bond with them.
Mobile phone users are growing at a scorching pace. The numbers have reached astronomical levels. The year 2009 saw the mobile phone subscriber base crossing the 2 billion mark.
This makes it a perfect candidate for advertising various services. As more and more people use their phones for data communication, entertainment and voice service, its potential as an advertising platform too grows phenomenally.
So what is
Mobile Advertising?
Advertising via mobile phones is carried out by displaying text campaigns, graphic & animated Ads and banner ads. SMS still rules the mobile advertising arena.
Following are some of the other ways of advertising on mobile phones.
1. SMS - It still commands the number one position; a cheap way to advertise your company products.
2. Search engines - As more and more people use smart phones and data enabled handsets, searching for products and services through this medium will only rise.
3. Banner Ads placed on websites specially developed for mobile platform.
4. Banner Ads placed at the top or bottom of the videos (Music, Sports and Movies). It is one of the fastest growing avenues.
5. Banner Ads embedded in applications, including games and utility software.
Advertisers are aware of the above facts. They are keen to tap this option, which gives their brands a huge exposure.
by: Srinivas Sakhare
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