Mobile Advertising The Future Of Commerce
In the recent times, marketing world has undergone a sea change in terms of utilising technology for developing newer marketing tools
. SMS marketing is one such development. SMS was already an established communication tool before it hit the consumers in its new avatar; called the bulk SMS.
So what is this new avenue all about?
Well, it is a trendy form of direct marketing. The method is simple; marketers compose a text based advertising campaign which is then sent to thousands of mobile phone users around different geographic locations. Typically, only opt-in customers are targeted for this sought of marketing strategy.
Mobile environment offers this affordable solution to advertise goods, services and also send alerts with the help of SMS gateway servers and software. It is a new form of marketing which is growing rapidly. Below mentioned are some of its advantages.
1.Affordable, reliable, efficient and easy to operate.
2.Suitable for all industries; from retailers offering a discount coupon to established brands updating customers about various products.
3.90% of the text messages get opened within minutes of receiving it.
4.Does not require creative people or technology savvy manpower.
SMS gateway typically refers to telecommunication network which facilitates sending and receiving of text messages.
On the other hand
Bulk SMS Gateway refers to messages that are sent in large numbers for marketing purpose. This platform is generally provided by entities called SMS gateway providers. They are also called aggregators. These entities sign multiple agreements with mobile carriers to exchange 2-way SMS traffic.
Once the agreements are signed they develop various methods to send mass messages without the help of mobile phone or any hand held device. They provide several options that allow SMS text messages to be sent; typically from websites or other methods, such as software or embedded APIs.
These gateways are the heart of bulk
SMS Marketing platform.
Mobile advertising is still nascent and small as compared to other forms. But this avenue is growing at a scorching pace.
So what is the reason for this tremendous growth?
The reason is simple. As more and more people shift from traditional phones to smart phones their internet usage is also increasing phenomenally. Advertisers have therefore shed their inhibitions and are happy to advertise their products and services on this platform.
The five main areas of advertising on mobile platform are:
1. Display advertisements - Web banner & Text links: Banner advertisements along with accompanying text links are displayed on mobile web pages and are typically clickable.
2. Search advertisement Mobile search results via major search engines.
3. Text based message advertising. One of the most popular forms of advertising is SMS.
4. Mobile video Banner advertisements typically placed at the top or bottom of a video.
5. Mobile applications built-in ads Branded or unbranded; paid or free. These applications typically show banner advertisements promoting the developers own business or sponsored entities.
As people adopt newer devices such as tablets and highly intelligent smart phones,
Mobile Advertising is set for an explosive growth. It wont be surprising to see this avenue beat traditional and established methods in the coming years.
by: Srinivas Sakhare
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