Quick Overview On Effective Adwords Advertising

To explain AdWords advertising, it will be instructive to set up an actual campaign

. I want to get an easy niche that everyone can understand. Let us choose physiotherapy. I'm not going to walk through setting up the account, registering an account. Just go to google dot com adwords and then just follow the prompts. It is literally put in your email address, put in your contact details, your billing details, all pretty straight forward. If you can type in simple answers, you can set up an account.

Basically this is the face of your AdWords interface and the management software. It is broken up into campaigns, ad groups and a bunch of settings. So we will go through the process of setting up a brand new AdWords campaign. That's the high level. You have campaigns and then inside that, you have the groups and the adverts and so on. That will make sense as we go through this.

So we simply hit new campaign because that's where we're going to start. It's simply a wizard that you walk through. So first and foremost we're going to call this physio campaign. As you do this more and more, you refine it.

The first thing you can do is choose its locations. Unlike SEO general search results, not Google Local, just general search results, your listing will pretty much appear for anybody in Australia who searches. With Google AdWords advertising, you can target that. So if you're a physio in a particular area, you can say, I only want my ad to show when people in my area search. So let's do that. We'll go State Victoria. We want to search one or more locations.

I want to limit this a little bit more, so we'll go to search. Let's take Bayside Melbourne. There it's given you an area of Bayside. So I'm just going to remove Victoria and let's just say Melbourne city. I'll put in Hampton. So this is Hampton with a certain radius around it. Let's say within fifteen kilometers of Hampton. So you can literally add this area, you will receive very little traffic. Obviously you're not going to see as much traffic as if you went for the whole of Victoria but there is no point in your ad showing to people in Bendigo. So it's going to show your ad in those areas.

So you're going to get fewer search results as it showed, but it's going to give you a higher click through rate because, if your ad showed for people in Bendigo, they're not going to click on that ad. So that click through rate is going to be low which I said before , which is going to mean your quality score is going to be low, which means you'll pay more for the click. That's how typical AdWords advertising. Let's go smaller. Let's just go five kilometers and say that's enough. Obviously you get the idea of how that works. So it's just going to show the ad to people in that area. Obviously you can play around with that based on your own niche and your own business and things like that.

by: Jimmy Cox

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