Mobile Marketing Campaign Tools for Success

Mobile Marketing Campaign Tools for Success

An article entitiled, "Forget Apps, Text Still Reigns in Mobile" appeared in Adweek in March 2010. That article stated, "Text messages are simple and firmly integrated with consumers' daily lives. Your text message and branding sits there right among conversations with family and friends.with this kind of cut-through, a targeted text message such as a relevant mobile coupon, can generate consumer interest quickly."

Regardless on the industry, when it comes to reaching customers, Text Message and Email Marketing is the most powerful tool. Take a look at the following industries:

Restaurants

1. Reach customers in real time Send your message at just the right time right before the busy lunch or dinner hour, when your members are deciding where to eat.

2. Spread the word about promotions and coupons Send information about upcoming specials and a coupon directly to your customers phones.

3. Keep valuable customers "in the know" Create a loyalty program and make your key members feel like they receive offers above everyone else.

4. Employee shift/schedule changes Inform your entire staff about an available shift and fill it, all by sending a single text.

Retail Shops

1. Drive traffic immediately Turn a slow day into a rush by simply sending out an invite for a one day sale or coupon.

2. Inform customers in real time Get your message into the hands of your members instantaneously.

3. Spread the word about promotions and sales Send coupons or run contests to reward your loyal members.

4. Combine with your CRM system Incorporate our software with your contact management software and keep all member experiences up-to-date

Brands and Agencies

1. Increase brand awareness Get the word about a new brand directly into the hands of potential customers.

2. Generate demand for your clients Spread the word about upcoming offers, promotions and contests and update interested prospects weekly.

3. Market research Tell your client exactly what their customers think of their brand by conducting a survey or using analytics tools.

4. Target only those members that want to receive your info SMS tools require members to opt-in to receive your messages, so advertising budgets are spent wisely.

5. Incorporate SMS into your clients marketing mix Add a text call-to-action to your printed, radio, and TV ads.

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