Keys to Effective Marketing on Facebook
Keys to Effective Marketing on Facebook
Keys to Effective Marketing on Facebook
Entrepreneurs and small business owners alike have relied on marketing their products and services to succeed. Direct selling is the oldest and most respected form of marketing. Since then, advertising with flyers and posters have transformed into electronic advertising with emails, websites, and electronic ads on networking sites. In order to properly advertise themselves and their material business owners must target the appropriate customers, meet the needs of those customers, and continually anticipate the new market.
The newest market, however, was underestimated in its effects on traditional measures of marketing. The social media network of Facebook has become a fad indulged by all ages since its original conception as a college social networking site. Facebook originally served as a means to keep in contact with friends and meet those attending your university. It soon expanded to include anyone with an email address, allowing for a wider expanse of friends and family, colleagues, bosses, and teachers. Not soon after, Facebook offered new applications furthering insight into the lives of our friends and family such as joining "groups", "becoming fans of...", quantifying our likes/dislikes. This form of e-collaboration soon drew attention as a source of media advertising space for small businesses.
Small business owners and entrepreneurs can attest that a large part of their business begins with building relationships in order to gain return customers as well as referrals to friends and family. Marketing their skills and services is an art fabricated through word-of-mouth and reputation. Lacking in business decorum, one of the many tools Facebook has given these young entrepreneurs to market their skills is a "status" allowing them to update their friends and family with whatever they see fit. This area has been used to inform the general Facebook public when someone needs a certain skill or product, and likewise, when someone can offer a skill or product.
Personal profiles have pictures, logos and other information about their "company". If for instance, morals are of grave concern when searching for someone who will fix their car, a person can view the potential mechanics' religion, groups, who their friends are, what they are fans of and description of self to determine if they are the type of person with whom they wish to do business. Other free opportunities to maximize Facebook easily include creating ones own "group" indicative of their services or skills, such as a music group for a band. It targets a large audience and with one click can be sent to all Facebook friends. Being of the same network can aid those looking for services or products by finding someone in the same city or industry.
Hype around Facebook and its link to small businesses has involved making the most of advertising space for businesses; meanwhile the faction of students who have unknowingly become entrepreneurs has largely been ignored and underrepresented as the growing trend it is. Facebook has created a marketing opportunity unchallenged by any other structure in business. Reputations have been created which are directly associated with Facebook and e-communication and no longer pursuant of time-honored measures. Deducting from traditionally respected methods, these new entrepreneurs have surpassed a conventional chain of command and usurped the unspoken authority which once dictated free market standards and processes. They have taken opportunity from customary businesses and offered a cheaper, untailored version which promotes instant gratification.
Businesses now must compete by conforming to lower standards of marketing or opt to remain dignified in their established marketing manners. This obvious growth of unintentional entrepreneurs can only continue to develop as technology expands and our greed for instantaneous products, servi
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