Mobile Multi Tasking

Mobile Multi Tasking

Mobile Multi Tasking

Amobile serviceis no longer confined to calls, but features such asmobile internet, video conferencing, and other multi-media options are part of mobiles, nowadays. Evolved from Radio phones, mobile phones are a requisite lot in an individual's life. Before the inclusion ofmobile internet, mobile phones were solely used for receiving or making calls. In its early days,mobile service tariff planswere very expensive and rare. But, with the advent of new mobile technology, the STD ratesandphone prepaidcosts dipped significantly. Over the past decade, mobile phone markets have seen many new entrants competing with renowned existing brands. Path breakingmobile servicetechnologies such as Retina display', Blu-ray clarity', feather touch' and motion sensing mobile gaming consoles' have given mobile phones a completely new identity.

Phone prepaidplans have become innovative and they are tactfully marketed. Earlier thephone prepaid tariff plansdid not have a range of call rates to choose from. Instead, there were 2-3tariff plans, which were sold through exclusive retailers. SMS service was first started in 1992, UK. Since then, SMS services have become a major tool of mobile communication and a majortariff planUSP.Phone prepaidrates change with pricing strategies of market leaders. Major market players decide the pricing of prepaidmobile serviceand create a competitive edge for themselves.STD ratesare the most volatile component of a mobile tariff plan on the industry. Earlier,STD rateswere 6-8 rupees a minute and now, it is as low as 0.5paise/min.

It was in 1998, when multi-media services became part of amobile service.Mobile internetand mp3 player were one of the first inclusions to amobile service. Mobile internet tariff plansare sold as vouchers and separate plans in the market. Thesemobile internetservices account for approximately 20% of revenue generation in a mobile company. Mobile phones have changed the way one perceives the world. Fourth generation technology is expected to bring a revolution in the technology market, yet again. Similar types of gadgets like satellite phones, IP phones, cordless telephones and professional mobile phones gained popularity due to mobile phones in the market. Anywhere in the world, mobile phones are used for personal or professional purposes. As humans evolve in all aspects, technologies are also given new shapes and definitions. Mobiles are more than calling devices; they are simply multi-tasking pleasure.

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