Mobile Video Conferencing To Grow In Singapore

With the increasing number of Smartphone and tablet users in Asia

, the prospects of video conferencing have grown as well. According to Credit Suisse, the consolidated valuation of non-SMS wireless data will rise from the $ 1.3 billion of 2009 to $ 14.5 billion by 2015 in all Asian countries except Japan. This sharp increase in revenue is expected from the ever-increasing pervasiveness of mobile devices. Between 2009 and 2015, total revenues due to Smartphones are also expected to increase by 4.5 percentage points in Singapore, which is a suitable indicator of the value of such mobile devices.

Considering the stupendous growth rate of Smartphones, video conferencing solution providers have come to the fore with a host of technologies that enable them to use such mobile devices for remote collaboration. Many organisations in Singapore rely on virtual conferencing solutions to maintain coordination between distantly located personnel. With developments in technologies related to video conferencing, it has become possible to enjoy High Definition or HD video chat with group members on Wi-Fi, 3G and 4G networks. Apple Inc. has already accomplished the same with the FaceTime application available in the iPhone 4 and iPhone 4S. However, this app allows users to make video calls only between participants using Apple devices.

Therefore, Conferencing Service Providers (CSPs) operating in Singapore have come up with dedicated apps that facilitate visual communication between multiple group members across various platforms in real-time. For example, ArkadinVideo is an integrated video collaboration solution that is powered by the internationally-acclaimed Vidyo, which develops video conferencing products for Small and Medium Businesses (SMBs). This integrated solution can be used to host video calls over ADSL, Wi-Fi, 3G and 4G networks using mobile devices as well as computers. Therefore, group members can join the meeting from a Windows PC, Mac, iPad, iPhone or Android Smartphones and tablets, as per their convenience. The apps for such gadgets ensure that a high quality video collaboration experience is rendered to participants despite hardware restrictions. Delivered over the Software-as-a-Service (SaaS) model, such a solution can help raise productivity of employees while maintain low remote conferencing costs.

However, there are many challenges that will hamper the prospects of this solution. The biggest issue faced by video conferencing is the continuous growth in the requisite technologies, which are evolving at a steady rate. With technologies getting refreshed every 6 to 12 months, the solution can soon become outdated and, thus, provide lesser benefits for the users in the long run. Therefore, it is ideal to avail video conferencing services from a CSP that offers hosted solutions, which do not require any hardware installations and can be updated on the cloud. Thus, CSPs offering hosted video conferencing services will have an edge in the market over the next few years if they are able to maintain pace with growing technologies.

by: Lee Mark

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